Marketing

A major conundrum that trips up many new writers is defining your target audience before you have any actual readers. Dana Sitar explains how to identify them.

At the risk of too much of a good thing being a bad thing, here is one last installment in author and New Yorker cartoonist Bob Eckstein’s book tour.

Most writers aspire to publish a book that will remain popular among future generations of readers. Gary McPherson offers five things to consider if you want your book to remain relevant for years after its release.

Author and New Yorker cartoonist Bob Eckstein recently set out on a book tour of his own devising. In this four-part series, he outlines his experience, lessons learned along the way, and what up-and-coming authors might expect from their own tours.

Whether you're traditionally or self-published marketing your book, is difficult. You have to start promoting your book as early as possible, and you can't stop after it's published. Here's one way to plot out your book marketing calendar.

Author and New Yorker cartoonist Bob Eckstein recently set out on a book tour of his own devising. In this four-part series, he outlines his experience, lessons learned along the way, and what up-and-coming authors might expect from their own tours.

In a crowded market, debut authors must find creative ways to connect with readers—leading Hollywood veteran Kellye Garrett to adopt a unique guerilla book marketing strategy that leveraged the story behind her story.

Smart ebook marketing works like a magnet to bridge the gap between readers’ unmet desires and your book’s ability to satisfy those desires. Here are seven proven ebook marketing strategies you can implement immediately, at no cost.

If you want to write a book, for whatever reason, it’s important to know what kind of author you actually want to be so you know what strategy to use to sell books. Vickie Gould explains the difference and why it matters.

When launching a book, your job is to find readers, engage with readers, write good books, and sell the heck out of said book(s). Here are a few rules from the business world that will make the investment of time and energy worth your while.

Authors can leverage ads and Book Detail pages on Amazon to make them work like a "billboard" of sorts. But in order for your Amazon billboards to help sell more books, they must display certain characteristics.

Each year, we scour the web for our annual 101 Best Websites for Writers, a comprehensive collection of online resources for writers. This selection represents this year's publishing and marketing resources that are particularly helpful for authors looking to self publish or build their audiences and platforms.

Research is a key to captivating writing. Whether you’re composing a novel, a blog post, or an email, accurate facts improve authenticity and entice readers to the next sentence, paragraph, page or chapter.

Knowing how to present your writing well in public readings can help people embrace you and your writing on page. Cristin O'Keefe Aptowicz offers ten essential tips for bringing your performance to the next level.

A good book promo video can go viral and help your book reach new audiences, but a bad one may do the opposite. Here are some key considerations and steps to successfully produce and distribute a book trailer that sells your book.

Congratulations, you just launched your first book! But … what now? Here, Heather Christie outlines a process for ensuring the success of your book and your career.

In support of my book, I went on a book tour. After six months, 75 talks in about 60 cities and towns, and lots of networking, I learned a lot. Here are 13 things you should know when doing a book tour.