Marketing

WD Editor-at-Large Jessica Strawser has tips for how to decide when a multi-author event is the best strategy for you—and how to make the most of sharing the stage in this article from the March/April 2021 issue of Writer's Digest.

In this article, author, writing coach, and copywriter David Pennington teaches you the simple secrets of excellent copywriting.

Author, speaker, and executive coach Dima Ghawi teaches the basics of delivering a dynamic presentation that keeps your audience tuned in and wanting more.

Sharing your work at readings is a great way to get your work in front of an audience and network with other writers. Dead Rabbits Reading Series host M.K. Rainey shares 12 tips on how to make it happen.

Although she has a lot to juggle, Eleanor's Wars author Ames Sheldon talks about the benefits of working on three books at the same time.

Building your author website? Incorporate these six elements in your design to ensure its success.

E.J. Wenstrom shares a few steps you can take while you're building your online author platform that can save your sanity.

A major conundrum that trips up many new writers is defining your target audience before you have any actual readers. Dana Sitar explains how to identify them.

At the risk of too much of a good thing being a bad thing, here is one last installment in author and New Yorker cartoonist Bob Eckstein’s book tour.

Most writers aspire to publish a book that will remain popular among future generations of readers. Gary McPherson offers five things to consider if you want your book to remain relevant for years after its release.

Author and New Yorker cartoonist Bob Eckstein recently set out on a book tour of his own devising. In this four-part series, he outlines his experience, lessons learned along the way, and what up-and-coming authors might expect from their own tours.

Whether you're traditionally or self-published marketing your book, is difficult. You have to start promoting your book as early as possible, and you can't stop after it's published. Here's one way to plot out your book marketing calendar.

Author and New Yorker cartoonist Bob Eckstein recently set out on a book tour of his own devising. In this four-part series, he outlines his experience, lessons learned along the way, and what up-and-coming authors might expect from their own tours.

In a crowded market, debut authors must find creative ways to connect with readers—leading Hollywood veteran Kellye Garrett to adopt a unique guerilla book marketing strategy that leveraged the story behind her story.

Smart ebook marketing works like a magnet to bridge the gap between readers’ unmet desires and your book’s ability to satisfy those desires. Here are seven proven ebook marketing strategies you can implement immediately, at no cost.

If you want to write a book, for whatever reason, it’s important to know what kind of author you actually want to be so you know what strategy to use to sell books. Vickie Gould explains the difference and why it matters.

When launching a book, your job is to find readers, engage with readers, write good books, and sell the heck out of said book(s). Here are a few rules from the business world that will make the investment of time and energy worth your while.

Authors can leverage ads and Book Detail pages on Amazon to make them work like a "billboard" of sorts. But in order for your Amazon billboards to help sell more books, they must display certain characteristics.