Don’t D-Y-I “Do-Yourself-In” with a D-I-Y Mentality

Author:
Publish date:

by Rob Eagar

I am one of the few original self-publishing success stories. And, I did it way before the advent of e-books, Amazon, and social media. Over 10 years ago, I left corporate America as a sales executive to pursue what seemed like a ridiculous dream to write a book. I had no publishing contacts, no name recognition, and no desire to wait two years to get published. So, I chose the D-I-Y "do-it-yourself" approach. I worked tirelessly on my manuscript for a year. Then, I hired my own editor, page layout designer, graphic artist, and printing company. Long story short, I put my sales background to work and wound up selling over 13,000 copies, spoke to more than 35,000 people, generated a consistent six-figure income, and eventually signed a nice contract with a reputable publisher. Ten years later, that book is still selling in bookstores acrossAmerica.

What was the key to my self-publishing success? I took great pains to avoid appearing self-published. That's right, I did everything I could to make people think that I had been traditionally-published. My manuscript was continually edited until my wife, the VP of Quality Control, deemed it "a real book." My book cover looked amazing and received great feedback. My book was printed on high-quality paper. My first website was created by an experienced professional. My marketing materials all featured the same brand. I succeeded because didn't let a D-I-Y mentality give me excuses to cut corners on quality.

Today, I see too many self-published authors sacrificing quality to get a book done quickly and cheaply. Maybe that explains why the average self-published books only sells 150 copies...total. That's a lot of hard work flushed down the drain.

Anyone can be a maverick and write their own book. But, not everyone can be successful. I'm all for the entrepreneurial spirit, saving money, and enjoying the fruits of your labor. However, unless you're gifted in every area of publishing, spend the extra money to utilize professional freelance editors, graphic artists, and web designers. Don't D-Y-I (Do-Yourself-In) with a D-I-Y mentality. If you choose to self-publish, do it right from the beginning and create a book that becomes your own success story.

About the Author

Image placeholder title

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and his new book, Sell Your Book Like Wildfire, will be published by Writer’s Digest in June, 2012. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Day 25

For the 2020 November PAD Chapbook Challenge, poets write a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Today's prompt is to write an exaggerated poem.

Chow_11:24

5 Tips on How to Write a Cunning but Cozy Mystery Novel

Author Jennifer J. Chow shares her expertise on what makes a great cozy mystery novel engaging and thrilling.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Day 24

For the 2020 November PAD Chapbook Challenge, poets write a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Today's two-for-Tuesday prompt is to write a love and/or anti-love poem.

steal_vs_steel_vs_still_grammar_rules_robert_lee_brewer

Steal vs. Steel vs. Still (Grammar Rules)

Learn when to use steal vs. steel vs. still on with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Day 23

For the 2020 November PAD Chapbook Challenge, poets write a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Today's prompt is to write an explanation poem.

writer's digest wd presents

WD Presents: Upcoming Short Short Story Competition Deadline and Writer's Digest Turns 100!

This week, we’re excited to announce the upcoming deadline for the Short Short Story Competition, seven new writing courses, and more.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Day 22

For the 2020 November PAD Chapbook Challenge, poets write a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Today's prompt is to write a bird poem.

Sammons_11:21

Telling Our Family Stories: 4 Reasons Why It’s More Important Than Ever to Write Our Family Narratives

Nonfiction author Mary Beth Sammons explores the questions that cause us to learn more about our ancestries and what we learn about ourselves and each other when we do so.