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Brand

Navigating Author Branding Across Multiple Genres

Award-winning author Heidi Herman shares how she was able to navigate author branding across multiple genres and formats.

From Family Tradition to Global Self-Published Sensation: The 20-Year Journey of The Elf on the Shelf Chanda A. Bell

It All Begins With a Character: From Idea to Icon Chanda A. Bell

What’s YOUR Brand? Writer Publicist Dana Kaye Explains Barbara Poelle

Logos, Brands, and Does It Really Matter?Phil Sexton

The Persistence of the Author Brand Phil Sexton

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