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Brand

From Family Tradition to Global Self-Published Sensation: The 20-Year Journey of The Elf on the Shelf

Founder and Chief Creative Chanda A. Bell of The Lumistella Company shares the 20-year journey of The Elf on the Shelf story and phenomenon.

It All Begins With a Character: From Idea to Icon Chanda A. Bell

What’s YOUR Brand? Writer Publicist Dana Kaye Explains Barbara Poelle

Logos, Brands, and Does It Really Matter?Phil Sexton

The Persistence of the Author Brand Phil Sexton

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