Chanda A. Bell

Chanda A. Bell is the visionary founder, Chief Creative and co-CEO of The Lumistella Company, home to the international phenomenon The Elf on the Shelf, as well as the best-selling author of The Elf on the Shelf: A Christmas Tradition, the Elf Pets series, Extraordinary Noorah and other books from the Santaverse brand, including a middle grade novel (2025) with HarperCollins. Chanda has brought Santa’s world to life with a Netflix partnership, a traveling holiday musical, and The Elf on the Shelf character balloon in the Macy’s Thanksgiving Day Parade. Today, more than 28 million homes have embraced her magical Christmas characters. She lives in Atlanta, Georgia, with her family.