Logos, Brands, and Does It Really Matter?

Author:
Publish date:

By Rob Eagar

Logos, brands, taglines, slogans...what's the difference? Some authors think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates the value of your books. You could also call it a tagline or slogan. In contrast, a logo is artwork that you use to make your name and brand look aesthetically-pleasing in public. Do you need both? Not necessarily. It's more important that readers know your value than seeing fancy graphics that look nice. Thus, a brand is essential while a logo is optional.

However, the image that you present to the world greatly affects your credibility and appeal. If your marketing materials look homemade, some people will question your reputation and bypass your books. It's okay to be homemade as long as you don't look homemade.

If you want a nice-looking logo to complement your brand, hire a professional graphic artist to do it right. By shopping around, you can usually find a qualified designer to fit any budget. Just be sure to review their portfolio, contact a few references, and verify the quality of their work.

When you choose a graphic artist, explain your brand and the results that you create for your readers. Tell the designer that you want the artwork to integrate the value of your brand. List the various tools where your logo will appear, such as business cards, website headers, newsletters, bookmarks, postcards, book covers, etc.

Ask your graphic artist to design a logo and use text fonts that communicate your value in a positive manner and matches your personality. The end result should be artwork that looks appealing, boosts your credibility, and creates a seamless connection when used with all of your marketing materials. A logo is not a brand. But, a brand can be enhanced with a professional logo. 

** If you’re struggling to create a powerful author brand, read Chapter 3 in my new book, Sell Your Book Like Wildfire.

Reminder:

Rob Eagar’s new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at:

http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com

About the Author

Image placeholder title

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and is author of the new book, Sell Your Book Like Wildfire. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com

Poetic Forms

Mistress Bradstreet Stanza: Poetic Forms

Poetic Form Fridays are made to share various poetic forms. This week, we look at the Mistress Bradstreet stanza, an invented form of John Berryman.

capital_vs_capitol_grammar_rules_robert_lee_brewer

Capital vs. Capitol (Grammar Rules)

Learn when to use capital vs. capitol with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

Dulan_1:14

On Writing to Give Grief Meaning and Write Out of Challenging Situations

Author Lily Dulan explains why writers have to be willing to go to difficult places inside themselves for their writing to make a positive impact on ourselves, others, and the world.

Brandt_1:14

Gerald Brandt: Toeing the Line Between Sci-Fi and Fantasy

Science fiction author Gerald Brandt explains how this new series explores the genre boundary and how he came to find his newest book's focus.

plot_twist_story_prompts_moment_of_doubt_robert_lee_brewer

Plot Twist Story Prompts: Moment of Doubt

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, have a character experience a moment of doubt.

dr_caitlin_oconnell_finding_connection_and_community_in_animal_rituals_author_spotlights

Caitlin O'Connell: Finding Connection and Community in Animal Rituals

In this post, Dr. Caitlin O'Connell shares what prompted her to write a book about finding connection and community in animal rituals, what surprised her in the writing process, and much more!

new_agent_alert_zeynep_sen_of_wordlink_literary_agency

New Agent Alert: Zeynep Sen of WordLink Literary Agency

New literary agent alerts (with this spotlight featuring Zeynep Sen of WordLink Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list.

Henick_1:13

Mark Henick: On Memory, Healing, and Languishing Projects

Author Mark Henick shares how he was able to turn a successful TEDx talk into a memoir, even when the project didn't come as quickly as he expected.

Poetry Prompt

Wednesday Poetry Prompts: 553

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a do-over poem.