Does Your Book Have a Billboard on Amazon?
Authors can leverage ads and Book Detail pages on Amazon to make them work like a "billboard" of sorts. But in order for your Amazon billboards to help sell more books, they must display certain characteristics.
Picture This: Photographer Sharona Jacobs Teases Out the Essence of Authors’ Works Through Headshots
Author headshots might be more important than you think. Photographer Sharona Jacobs explains the importance and process of creating exceptional author photos that can even improve the performance of the book.
Insider’s Guides to Navigating 3 Online Resources for Writers
In our May/June 2018 issue of Writer's Digest, check out our annual 101 Best Websites for Writers! Here, in this online exclusive, we take a deep dive into three handy online resources for writers.
How to Create a Professional Press Kit in 8 Easy Steps
Every press kit requires 8 main parts. Here's what to include and how to put it all together in a professional way.
A Step-by-Step Guide to Build Your Author Website
Your online home is your single most important tool for promoting yourself and your work. Here’s how to start today and build for tomorrow.
How to Market Locally
Kersti Niebruegge, author of debut 2014 novel MISTAKE, WISCONSIN, shares how borrowing a marketing tip from musicians—play a local gig—can help writers.
Strategic Book Marketing: Making the Most Out of Your Marketing Buck
Marketing your book is the most time consuming step in the writing process. While most writers don’t think of themselves as salesmen, selling your book is ultimately your job whether you are traditionally published with a big five publisher, signed to a small press, or self-published. With limited marketing funds, you...
How to Make a Book Trailer
Making a book trailer is no easy feat, but to stay competitive in a highly saturated book market, it needs to be done. Recently, Tara Lynne Groth of Write Naked found my book trailer on Google+ and contacted me about doing a interview. And afterwards, guess what? She bought the book!...
5 Digital Discoverability Tips
By Rob Eagar Recently, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World (www.DigitalBookWorld.com) in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to...
Stop, Look, and Listen for Better Book Marketing
By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I...
Logos, Brands, and Does It Really Matter?
By Rob Eagar Logos, brands, taglines, slogans…what’s the difference? Some authors think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates the value of your books. You could also call it a tagline or slogan. In contrast, a logo...
How to Sell Books Like Wildfire
Building a fire is a great illustration for authors who want to sell more books. Here's why.
Sell Your Book Like Wildfire: The Writer’s Guide to Marketing & Publicity
Learn how to get your book in front of more readers with Sell Your Book Like Wildfire, a guide to marketing and selling your book. Plus, discover effective principles for growing your online community and expanding your author platform.
Turning Marketing Lemons into Lemonade
Recently, I attended the Book Expo America convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I got to the show, raring to promote my new title, the books had not yet arrived. As you can imagine, I was disappointed. But in...
Does Marketing Your Book Feel Oppressive or Liberating?
Written by Rob Eagar If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does it make you an author? I would argue no, because the whole point of writing...
How to Build Online Community
By Rob Eagar If you want to build a following, especially online, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of...
How to Use Pinterest to Market Your Book
There's a new kid on the social media block that is changing the way people communicate online and it's called Pinterest. Here's how to use it to market your book.