Publish date:

Monday Marketing Tip from Rob Eagar

By Rob Eagar, author of Sell Your Book Like Wildfire (Spring 2012, Writer's Digest Books)

Recently, college football fans were treated to an amazing game as Michigan State upset highly-ranked Wisconsin on the last play of regulation. As time expired, Michigan State's quarterback threw a last-ditch, 44-yard, "Hail Mary" pass that was bobbled by two players until receiver, Keith Nichol, caught the ball and crossed the goal line.

Some people called the desperate play a "lucky" win, and it was certainly a rare situation. However, Keith made an interesting comment in the post-game celebration interview. He said that Michigan State practiced that exact kind of last-second desperation play every week. In fact, they practice it so much that they have a name for the play called, "The Rocket."

What does a lucky, last-second catch in football have to do with marketing a book? There are times in life when you suddenly find yourself in a desperate "Hail Mary" situation. For example, you might randomly sit down next to an important person on the airplane. Someone may suddenly introduce you to a high-profile leader at a party. You may be asked to fill-in for a well-known speaker who cancels the day before. You might get asked to appear on a major radio or television show with little advance notice. Each of these situations has happened to several of my author clients.

The question is: are you prepared to handle those "Hail Mary" moments when they arise? Don't avoid the work and think you can just "wing it." Instead, do you practice reciting the value of your book? Do you have a powerful speech ready to give on short notice? Do you rehearse your sound bites so that you could give an effective interview if a TV producer called tomorrow?

Sometimes, the biggest marketing opportunities appear unannounced. If you're caught off guard, you won't be in a position to maximize those occasions. That's why it's important to continually prepare for those situations. For example, memorize the key value statements for your book. Rehearse answering media interview questions while driving in your car. Practice a new speech out loud by yourself until you own the material.

After the big win, Michigan State's football coach, Mark Dantonio, said, "We always tell our players that they have to be ready, because you never know when your time will come." As an author, a major opportunity to market your book may be just around the corner. Will you be ready?

From Script

Writing Empowered Superhero’s in CWs Supergirl and Understanding Animation From the Trenches (From Script)

In this week’s round-up In this week’s round up brought to us by Script Magazine, story editor Katiedid “Did” Langrock speaks with Reckless Creatives podcast. Plus, one-on-one interview with CWs Supergirl actress turned scribe Azie Tesfai about her groundbreaking episode and more!

Writing Mistakes Writers Make: The Characterless Character

Writing Mistakes Writers Make: The Characterless Character

The Writer's Digest team has witnessed many writing mistakes over the years, so this series helps identify them for other writers (along with correction strategies). This week's writing mistake is writing a characterless character.

When Is My Novel Ready to Read: 7 Self-Editing Processes for Writers

When Is My Novel Ready to Read: 7 Self-Editing Processes for Writers

Fiction editor and author Kris Spisak ties together her seven processes for self-editing novels, including editorial road-mapping, character differentiation analysis, reverse editing, and more.

Poetic Forms

Englyn Unold Crwca: Poetic Forms

Poetic Form Fridays are made to share various poetic forms. This week, we look at the englyn unold crwca, a Welsh quatrain form.

5 Things for Writers to Keep in Mind When Writing About Spies

5 Things for Writers to Keep in Mind When Writing About Spies

A spy thriller requires more than a compelling story and clever plot twists—the characters need to feel real. Author Stephanie Marie Thornton offers 5 tips for constructing believable spy characters.

Plot Twist Story Prompts: Unexpected Team Up

Plot Twist Story Prompts: Unexpected Team Up

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, it's time for a little unexpected team work.

Taylor Anderson: On Creating Realism in the Weird

Taylor Anderson: On Creating Realism in the Weird

New York Times bestselling author Taylor Anderson discusses the process of writing his new science fiction novel, Purgatory's Shore.

6 Books Perfect for Fall Reading

6 Books Perfect for Fall Reading

Whether you're looking for something cozy or a little spooky, these books are perfect for the fall season.

NaNoWriMo: To Prep or Not to Prep?

NaNoWriMo: To Prep or Not to Prep?

When it comes to a 30 day writing challenge like NaNoWriMo, do you need to prep beforehand to achieve success? Well, that might depend on what kind of writer you are.