Skip to main content

Monday Marketing Tip from Rob Eagar

By Rob Eagar, author of Sell Your Book Like Wildfire (Spring 2012, Writer's Digest Books)

Recently, college football fans were treated to an amazing game as Michigan State upset highly-ranked Wisconsin on the last play of regulation. As time expired, Michigan State's quarterback threw a last-ditch, 44-yard, "Hail Mary" pass that was bobbled by two players until receiver, Keith Nichol, caught the ball and crossed the goal line.

Some people called the desperate play a "lucky" win, and it was certainly a rare situation. However, Keith made an interesting comment in the post-game celebration interview. He said that Michigan State practiced that exact kind of last-second desperation play every week. In fact, they practice it so much that they have a name for the play called, "The Rocket."

What does a lucky, last-second catch in football have to do with marketing a book? There are times in life when you suddenly find yourself in a desperate "Hail Mary" situation. For example, you might randomly sit down next to an important person on the airplane. Someone may suddenly introduce you to a high-profile leader at a party. You may be asked to fill-in for a well-known speaker who cancels the day before. You might get asked to appear on a major radio or television show with little advance notice. Each of these situations has happened to several of my author clients.

The question is: are you prepared to handle those "Hail Mary" moments when they arise? Don't avoid the work and think you can just "wing it." Instead, do you practice reciting the value of your book? Do you have a powerful speech ready to give on short notice? Do you rehearse your sound bites so that you could give an effective interview if a TV producer called tomorrow?

Sometimes, the biggest marketing opportunities appear unannounced. If you're caught off guard, you won't be in a position to maximize those occasions. That's why it's important to continually prepare for those situations. For example, memorize the key value statements for your book. Rehearse answering media interview questions while driving in your car. Practice a new speech out loud by yourself until you own the material.

After the big win, Michigan State's football coach, Mark Dantonio, said, "We always tell our players that they have to be ready, because you never know when your time will come." As an author, a major opportunity to market your book may be just around the corner. Will you be ready?

Plot Twist Story Prompts: Strength Lost

Plot Twist Story Prompts: Strength Lost

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, let a character lose their powers.

Sharon Short | Point of View Quote 1

Managing Point of View: Mythbusting

In the first of this three-part series, novelist and WD columnist Sharon Short breaks down 7 of the most common myths about choosing which POV is right for your story.

Channel Your Inner Authorpreneur for Your Writing Labor of Love

Channel Your Inner Authorpreneur for Your Writing Labor of Love

As self-publishing continues to become an attractive and popular options for writers, it’s important to know what you’re getting into and to have the right expectations. Here, author and entrepreneur Tom Vaughan shares how to channel your inner “authorpreneur” to help your book find its readers.

Mark Kurlansky: On Coincidences Driving Memoir

Mark Kurlansky: On Coincidences Driving Memoir

Award-winning author, playwright, and journalist Mark Kurlansky discusses the experience of channeling Ernest Hemingway in his new memoir, The Importance of Not Being Ernest.

In-Between: Writer's Digest 2nd Annual Personal Essay Awards Winner

In-Between: Writer's Digest 2nd Annual Personal Essay Awards Winner

Congratulations to Alyssa Rickert, Grand Prize winner of the 2nd Annual Writer's Digest Personal Essay Awards. Here's her winning essay, "In Between."

Things To Consider When Writing About Ghosts and the Supernatural in Fiction

Things To Consider When Writing About Ghosts and the Supernatural in Fiction

From maintaining subtlety to visiting haunted places, author J. Fremont shares everything to consider when writing about ghosts and the supernatural in fiction.

6 Effective Steps To Promote Your Forthcoming Book on Social Media and Feel Good About It

6 Effective Steps To Promote Your Forthcoming Book on Social Media and Feel Good About It

Social media is a daunting albeit important aspect of promoting our work. Here, author Aileen Weintraub offers six steps to promote your book on social media authentically.

Poetry Prompt

Wednesday Poetry Prompts: 609

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a world-building poem.

Writer's Digest Presents podcast image

Writer's Digest Presents: World-Building (Podcast, Episode 5)

In the fifth episode of the Writer's Digest Presents podcast, we talk about world-building in fiction, nonfiction, and poetry, including interviews with authors Whitney Hill (fiction) and Jeannine Hall Gailey (poetry).