10 Content Types to Build Your Author Presence on LinkedIn

Here are 10 types of content to post on LinkedIn

• 1. Updates. Share what you’re working on, thinking about, or learning. These don’t have to be big announcements; small, consistent posts keep you visible.
• 2. Links. Mix up your content with articles and blog posts from others—be sure to tag them! Lead into it with a key takeaway, insight, or opinion; add an image, if you can; and then guide whoever’s reading it to the link, which you will share in the comments.
• 3. Images. Upload photos from events, behind the scenes, or your writing life. Adding a personal layer to the content you post makes you more relatable.
• 4. Polls. Polls are a great way to gather insight and test ideas. Ask thoughtful questions; it will spark engagement and conversation.
• 5. Long-Form Articles and Uploads. Go deeper into your expertise by sharing longer content: expand on your core ideas, write show notes that go with an embedded podcast, share a top 10 list for something. This is where your voice can really come through.

• 6. Newsletters. LinkedIn is one of the easiest ways to start a newsletter. And, as an author, you need that direct line of communication to your audience. Go into “Write article,” click “Manage,” and “Create newsletter.” Then write a new edition each month. The best part: When you start a newsletter, LinkedIn automatically invites your followers to subscribe. You now have an email list to include in the author platform section of your query or book proposal.
• 7. Uploaded Videos. Video builds connection faster than almost any other format. Try 30- to 90-second videos for quick insights and create 2- to 3-minute videos when you want to do a demo or go deeper.
• 8. Live Videos. Live video creates immediacy and authenticity. Show up in real time to teach, answer questions, or interview another authority. You can also create an ongoing live show—like GoalChat—that doubles as a podcast. Prescheduled live shows also show up as events in your feed.
• 9. Events. If you are hosting an event—on or off LinkedIn—create a post and invite your connections to attend. It’s great for visibility, while showing you, the event host, as leading the conversations in your niche.
• 10. Reshares of Other’s Content. On LinkedIn, you are presenting yourself a resource for those interested in your topic. Sometimes the knowledge you share is your own; other times, you are the conduit for information from other thought leaders. When you share others’ content, add your perspective and then tag them when you post (see #2).

Final Thoughts