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Develop a Blog Post Promotion Plan

Somehow we're already seven posts into this eight-part series on better blogging. It's funny how time flies when you're posting a series like this. The same thing happens in April and November for my poem challenges. Anyway, we're going to discuss why it's important to develop a blog post promotion plan today.

Develop a Blog Post Promotion Plan

Whenever I speak on blogging at conferences and events around the country, it's funny how one of the first questions asked has to do with how to promote the blog. OK, maybe it's not funny; after all, growing an audience is something that should be important for all bloggers. I get it, only...

It's not about the extrinsic promotion that tends to help a blog grow over the long run. Rather, it's the intrinsic quality of content and sense of community that the blogger brings. I repeat, intrinsic beats extrinsic every day of the week.

However, there is value in promoting your blog posts over social media and e-mail. Reaching out allows you to reach new readers in some cases, and remind regulars that you have new content consistently appearing on your blog.

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How to Develop a Promotion Plan

First, you need to have a social presence. Jump on Facebook; join Twitter. Try out LinkedIn, Google+, and Pinterest. Give Instagram a try. Why not? But when you do, try connecting with people who may have an interest in your blog's niche.

These people share your passion for your subject and will naturally be more inclined to like your posts and possibly share them with others. So yes, part of your promotion plan should be to share your posts on social networks.

Each new post is a new opportunity to share what you're doing over in blog-land. Take advantage of that opportunity every time in every channel you have (but only once per post--don't spam).

Second, provide blog readers an opportunity to sign up for automatic updates from your blog. Every day that you post, your blog should be sending these people an e-mail that contains either the entire post--or an excerpt with a link to the entire post.

Third, consider having a semi-regular e-mail newsletter. As you begin, maybe it ships once every two to three months. Then, you can get it down to monthly, every other week, and maybe eventually weekly.

There are other things you could do, but these are the simplest, most effective ways to get started. And really, more bloggers would find success if they focused on the simple and effective ways to find success. That frees them up to the important stuff--like focus on great blog content.

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Robert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community, which includes editing Writer’s Market and Poet’s Market. He regularly blogs at the Poetic Asides blog and writes a poetry column for Writer’s Digest magazine. He also leads online education, speaks on writing and publishing at events around the country, and does other fun writing-related stuff.

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A published poet, he’s the author of Solving the World’s Problems (Press 53) and a former Poet Laureate of the Blogosphere.

Follow him on Twitter @RobertLeeBrewer.

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