Craft an Editorial Calendar for Your Blog

Publish date:

Time for Day 2 of this 8-part series on blogging. Yesterday, I shared why bloggers should create a niche for their blogs. Today, I'm going to cover one of the more important tools a blogger can pair with that niche: the editorial calendar.

Craft an Editorial Calendar for Your Blog

Even with my background in publishing, I didn't immediately see the value of crafting an editorial calendar for my blogs. In the beginning, creating new posts can be easy. Heck, sometimes it can be nearly addicting, but eventually the shine wears off and the ideas aren't as easy to generate. At times like these, a blog can be in real jeopardy.

Consistency in posts is one of the keys to success for blogs in the beginning. When bloggers are trying to establish themselves, they need consistent quality posts, and an editorial calendar helps bloggers deliver on this.


Blogging 101

Blogging 101

Start a Blog and Maintain It

Learn how to start a blog and effectively maintain it in Writer's Digest University's Blogging 101 course.

As with any business, a key to success for any writer is having an online presence. Blogging is one way to share your expertise and--at the same time--build an author platform. Make that happen by signing up for this 4-week course today.

Click to continue.


How Do I Craft an Editorial Calendar?

Basic Editorial Calendar

Basic Editorial Calendar

An editorial calendar is an effective tool, but it's not super complicated. At least, it doesn't have to be. Many bloggers use a simple spreadsheet with dates and subjects. Heck, I tend to favor pen and paper.

Here are the main elements you need:

  • Dates for posting. In your editorial calendar, you get to decide if you're going to post monthly, weekly, daily, or on some other schedule. For my Poetic Asides blog, I often shoot for 3-4 posts per week except for April and November when I go daily.
  • Subject for the post. Just as your blog needs a niche, each post needs a focus. The more detailed you can make this focus on your editorial calendar the better. If you can get your post title on the editorial calendar, then that's the best.
  • Spot for future ideas. I'm an ideas person. Some of my ideas start off fully formed; some are still kind of half-baked. A good editorial calendar provides you with the flexibility to keep both types of ideas.

Want to get advanced? Make a column for analytics. Keep track of unique visitors, clicks, and monetization (if you've made it to that point yet). Like I said, this is advanced, but in the beginning you just need something that collects your ideas for you.

In a way, it's a tool to prevent blogger's block. Plus, it keeps your blog sharp and focused, which benefits your readers and ultimately helps you find more blogging success.

By the way, by looking at my editorial calendar, I know tomorrow's post is going to delve deeper into the reasons why you should put blog readers first.


Robert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community, which includes editing Writer’s Market and Poet’s Market. He regularly blogs at the Poetic Asides blog and writes a poetry column for Writer’s Digest magazine. He also leads online education, speaks on writing and publishing at events around the country, and does other fun writing-related stuff.


A published poet, he’s the author of Solving the World’s Problems (Press 53) and a former Poet Laureate of the Blogosphere.

Follow him on Twitter @RobertLeeBrewer.


Check out these other There Are No Rules posts:

writer's digest wd presents

WD Presents: The May/June 2021 Issue, a Chance at Publication, and more!

This week, we’re excited to announce that the May/June 2021 “Curiosity” issue is now live in the WD shop, there’s still time to have your From Our Reader’s response selected for publication in the July/August 2021 “Bravery” issue, and more!

April PAD Challenge

2021 April PAD Challenge: Day 18

Write a poem every day of April with the 2021 April Poem-A-Day Challenge. For today's prompt, write an ekphrastic poem.

Personal Essay Awards

Announcing the First Annual Personal Essay Awards Winners

Congratulations to the winners of the first annual Writer's Digest Personal Essay Awards!

From Script

Movie Theatres Return While Indie Cinema and TV Turns to Horror and Beyond (From Script)

In this week’s round-up brought to us by, read movie reviews from cinephile Tom Stemple. Plus, exclusive interviews with Amazon’s Them creator and showrunner Little Marvin, horror film Jakob’s Wife director Travis Stevens, a history lesson with Dr. Rosanne Welch about trailblazer screenwriter Anita Loos, and much more!

April PAD Challenge

2021 April PAD Challenge: Day 17

Write a poem every day of April with the 2021 April Poem-A-Day Challenge. For today's prompt, write a waiting poem.


Your Story #112

Write the opening line to a story based on the photo prompt below. (One sentence only.) You can be poignant, funny, witty, etc.; it is, after all, your story.

Self-Published Ebook Awards

Announcing the 8th Annual Self-Published E-book Awards Winners

Congratulations to the winners of the 8th Annual Self-Published E-book Awards! Discover the titles that placed in the categories of contemporary fiction, fantasy, memoir, mystery, and more.

Greg Russo: On Writing a Film Based on a Video Game

Greg Russo: On Writing a Screenplay Based on a Video Game

Professional screenwriter Greg Russo discusses the joy and challenge of converting a popular video games series into a screenplay and the balance of enticing a new audience while honoring a franchise's fans.

April PAD Challenge

2021 April PAD Challenge: Day 16

Write a poem every day of April with the 2021 April Poem-A-Day Challenge. For today's prompt, write a city poem.