self-marketing

“Publishing Agnosticism”—What It Is, Why It’s Important, and What It Means for Authors

By: Adrienne Crezo | April 16, 2014 | Comments 0

BY EVE BRIDBURG, Executive Director of GrubStreet The first time I heard the term “publishing agnostic” was in November of 2011 at the Park Plaza hotel in Boston. Barry Eisler used it during a talk he gave to the GrubStreet community as part of our NEA-funded Publish it Forward series. He...

5 Digital Discoverability Tips

By: Phil Sexton | October 15, 2012 | Comments 0

By Rob Eagar Recently, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World (www.DigitalBookWorld.com) in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to...

Think Like a Producer to Get More Media Interviews

By: Rob Eagar | September 14, 2012 | Comments 3

If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs whose responsible for planning the topics and booking guests. If you're a producer, would you rather be approached by authors who are just trying...

3 Steps to Successful Book Marketing

By: Phil Sexton | August 17, 2012 | Comments 2

By Rob Eagar Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your...

Leak Exclusive Information to Maximize Social Media

By: Phil Sexton | August 1, 2012 | Comments 0

By Rob Eagar If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an...

How to Control a Media Interview

By: Phil Sexton | July 26, 2012 | Comments 4

By Rob Eagar A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite...

Marketing is About Success Not Perfection

By: Phil Sexton | July 20, 2012 | Comments 0

By Rob Eagar Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to...

Marketing a Screenplay

By: Courtney Carpenter | July 16, 2012 | Comments 0

If you don’t have an agent, and have no contacts in the business, you can still market your script on your own. Before you try, however, take one preparatory step: Register your script with the Writer’s Guild of America. Registration provides a dated record of the writer’s claim to authorship and...

Money is All that Matters in Marketing

By: Phil Sexton | July 13, 2012 | Comments 1

By Rob Eagar Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do...

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