If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs whose responsible for planning the topics and booking guests. If you're a producer, would you rather be approached by authors who are just trying to get airtime to promote their books? Or, would you rather be approached by an author who acts like an expert on a topic that's relevant to the audience? From the producer's perspective, one approach feels selfish, while the other feels helpful.
Producers would much rather work with authors who help them achieve their goals. They have no desire to turn their programs into annoying infomercials that plug a book. Audience ratings will drop if a show is too promotional. Nobody likes to be constantly sold.
Due to this fact, producers are constantly monitoring what topics might be of interest to their audience. If they can acquire guests who are experts on relevant topics, offer lively discussion, and are fun to watch, then the audience will tune-in on a repeated basis. Producers dream of their show being seen as the go-to source of information or the top entertainment choice with the public. If they can achieve that position, then their audience ratings will stay high.
If you want to get more media exposure, don't push your book. Instead, send press releases and make pitches that stress topics the audience would find interesting that are based on your book. Doing so gives you a much greater chance of grabbing the producer's attention and getting interviews.
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