Skip to main content

Leak Exclusive Information to Maximize Social Media

By Rob Eagar

If you want more people to follow you on social media, get into the habit of "leaking" exclusive offers or inside information that can't be found anywhere else. By doing so, you tap into people's natural curiosity and entice them to stay connected. For instance, if you're an author, you could leak information on the following topics:

  • Offer ultra-low discounts and special prices for a limited time.
  • Leak sections of content from a new book you're writing.
  • Reveal lost chapters, backstories, and spinoff products.
  • Give away limited-edition or exclusive items only available for fans.
  • Tell people about upcoming events and ticket info before anyone else.
  • Hold a secret contest with fans to name key characters or vote on your book title.
  • Give "behind-the-scenes" access to your life with pictures, updates, musings, etc.

By the way, most of these ideas can be adjusted for any business or non-profit organization. People will join your online community when they know it's the only way to get exclusive information. In order to maximize this process, though, you must be consistent. If you only leak special information once a month or once a quarter, people will lose interest. Get in the habit of leaking content at least every 2 - 3 weeks. Ask yourself, "What would make me interested in following me?"

Image placeholder title

Rob Eagar’s new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at:

http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com

About the author:

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and is author of the new book, Sell Your Book Like Wildfire. Find out more about Rob’s

Ben Acker: On Writing Scary Stories for Middle-Grade Readers

Ben Acker: On Writing Scary Stories for Middle-Grade Readers

Ben Acker discusses the joy of reading scary stories growing up that led him to write his new middle-grade horror collection, Stories to Keep You Alive Despite Vampires.

How Freelance Writers Are Using TikTok to Find Success

How Freelance Writers Are Using TikTok to Find Success

TikTok is one of the hotter social media platforms, but it's more than just BookTok. Author C. Hope Clark shares how freelance writers are using TikTok to find success.

Shanterra McBride and Rosalind Wiseman: On Trusting Each Other in the Co-Writing Process

Shanterra McBride and Rosalind Wiseman: On Trusting Each Other in the Co-Writing Process

Authors Shanterra McBride and Rosalind Wiseman discuss the experience of going from friends to writing partner with their new nonfiction book, Courageous Discomfort.

Poetry Prompt

Wednesday Poetry Prompts: 628

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a reflection poem.

Writer’s Digest Official Book Club Selection: The Weight of Blood

Writer’s Digest Official Book Club Selection: The Weight of Blood

The editors of Writer’s Digest are proud to announce the next book club selection, The Weight of Blood, by New York Times bestselling author Tiffany D. Jackson.

5 Tips for Writing a Medical Thriller

5 Tips for Writing a Medical Thriller

There are endless opportunities to build tension in medical thrillers. Here, Dr. Cristina LePort 5 tips for writing a medical thriller from the medical jargon to tying up loose ends.

Good Samaritan or Bystander?

Good Samaritan or Simply Bystander?

Every writer needs a little inspiration once in a while. For today's prompt, your character witnesses something bad happening—will they intervene?

Lygia Day Peñaflor: On Writing Unconventional Villains

Lygia Day Peñaflor: On Writing Unconventional Villains

Author Lygia Day Peñaflor discusses the high school experience that inspired her new YA psychological drama, Creep: A Love Story.

Writing Doesn't Have to Be Lonely: 5 Benefits of Joining a Writing Organization

Writing Doesn't Have to Be Lonely: 5 Benefits of Joining a Writing Organization

Author and Sisters in Crime Vice President Jennifer J. Chow reflects on 35 years of the women's crime writer's organization and the five benefits of joining a writing organization—even if you're an introvert.