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The Back Story on Marketing Fiction

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By Rob Eagar A survey of 21,000 book shoppers by the Codex Group revealed that the #1 way to attract people to a fiction author’s website is to offer exclusive unpublished writings, such as short stories, novellas, lost chapters, alternate openers or endings, etc. This desire for content is especially popular...

5 Digital Discoverability Tips

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By Rob Eagar Recently, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World (www.DigitalBookWorld.com) in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to...

3 Steps to Successful Book Marketing – Part 2

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By Rob Eagar Previously, I covered part one of a 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: Step 1...

Stop, Look, and Listen for Better Book Marketing

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By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I...

Leak Exclusive Information to Maximize Social Media

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By Rob Eagar If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an...

Steal from Yourself for Better Book Marketing

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By Rob Eagar When I consult with authors on book marketing issues, a common complaint arises about the need to generate content for free resources, newsletters, and social media pages. The necessity to write new articles, blog posts, or updates gets labeled as a nuisance, because the client thinks it will...

Your Top 12 Author Marketing Moves for 2012

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Guest Post by Rob Eagar As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market...

What Makes Word-of-Mouth Work?

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Guest Post by Rob Eagar I recently switched my TV provider service from a cable company to DirecTV. I’m absolutely thrilled with the change for several reasons:  DirecTV has a free app that lets me watch live TV on my iPad – how cool is that?! DirectTV saved me over $60...