Skip to main content
Publish date:

3 Steps to Successful Book Marketing

By Rob Eagar

Marketing is a simple process when you boil it down to the fundamentals. Whether you're a fiction or non-fiction author, you can achieve marketing success following these three simple steps. Ask yourself:

  1. What is your value?
  2. Who needs your value the most?
  3. Where do those who need your value congregate in large numbers?

Let's briefly look at Step 1: "What is your value?" Before you can convince people to spend their money on your book, you must convince them that there will be a justifiable return on their investment. There has to be a clear result that people can see is waiting for them on the other side of their purchase transaction.

Nobody really cares about the content in your book or the special features you might list. Instead, people want to know if reading your book will be worth the time and money. What is the positive result that you offer? The result can be tangible or intangible, but it must be something that appeals to a reader's self-interest.

If you skip the first step of defining your value, then your marketing will act like a gun that just shoots blanks. You'll promote to prospective readers, but they'll respond like unconvinced skeptics. You will wonder, "Why isn't my marketing working? These people should love my new book." The problem is that you didn't clearly explain what's in it for them.

When people believe that you can give them a result they want, then your marketing will become more effective. Defining your book’s value is the first step to unlocking the true power of promotion. Next week, we'll look at the second step to successful marketing, which is defining who needs your value the most.

Image placeholder title

About the author:

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and is author of the new book, Sell Your Book Like Wildfire. Find out more about Rob’s advice, products, and coaching services for authors at:

Rob's new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at: or

Matt Bothwell: On Uncovering the Invisible Universe

Matt Bothwell: On Uncovering the Invisible Universe

Dr. Matt Bothwell discusses how his own research and curiosity led him to sharing what he’s learned in his new popular science book, The Invisible Universe.

Poetry Prompt

Wednesday Poetry Prompts: 590

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a cut poem.

What Writers Should Know About High-End Weddings

What Writers Should Know About High-End Weddings

2022 is seeing the highest number of weddings in almost 40 years. With celebration on the mind, authors Asher Fogle Paul and Mary Hollis Huddleston offer 5 things writers should know about high-end weddings.

Mail's Here!

Mail's Here!

Every writer needs a little inspiration once in a while. For today's prompt, you've got mail.

Brian Andrews and Jeffrey Wilson: On the Power of Creative Teamwork

Brian Andrews and Jeffrey Wilson: On the Power of Creative Teamwork

Authors Brian Andrews and Jeffrey Wilson discuss the benefits of working as co-authors and the process of writing the newest Presidential Agent novel, Rogue Asset.

5 Tips for Writing About Big Historical Events in Fiction

5 Tips for Writing About Big Historical Events in Fiction

Novelist Anna Stuart shares her top five tips for writing about big historical events in fiction so that the story stays front and center...and engaging.

Mantel vs. Mantle (Grammar Rules)

Mantel vs. Mantle (Grammar Rules)

This post looks at the differences between mantel and mantle with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

Agent Advice

Agent Advice: Analieze Cervantes of The Harvey Klinger Literary Agency

Agent Advice (this installment featuring Analieze Cervantes of The Harvey Klinger Literary Agency) is a series of quick interviews with literary agents about their thoughts on writing, publishing, and just about anything else.

writer's digest wd presents

WD Presents: 4 WDU Courses, an Upcoming Webinar, Submission Deadline for Your Favorite Writing Websites, and More!

This week, we’re excited to announce 4 WDU courses, an upcoming webinar on creating an author website, and more!