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From Family Tradition to Global Self-Published Sensation: The 20-Year Journey of The Elf on the Shelf

Founder and Chief Creative Chanda A. Bell of The Lumistella Company shares the 20-year journey of The Elf on the Shelf story and phenomenon.

Indie Author Spotlight: Sacha Black Amy Jones

Leveraging Back Matter Content Whitney Hill

Marketing Your Work by Tooting Someone Else’s Horn Julie Lavender

7 Ways to Market and Publicize Your Forthcoming Book to Create Buzz Aileen Weintraub

10 Tips for Marketing Your Children’s Book Christine Evans

What Is BookBub (and Why Should Writers Care)?Robert Lee Brewer

How I Sold the Cover of My Latest Book as an NFT and What I Learned Felix Holzapfel

The Art of the Multi-Author Event Jessica Strawser

What Starting a Business and Launching a Book Have in Common: It’s All About the Investment Rea Frey

Does Your Book Have a Billboard on Amazon?Rob Eagar

10 Ways First-Time Writers Can Get Noticed on Social Media Emily Sweet

How to Get the Most Marketing and Publicity Bang for Your Buck Kristen Harnisch

Should I Pay For A Publicist?Jenni Ogden

How to Create a Professional Press Kit in 8 Easy Steps Jamie Jo Hoang

Strategic Book Marketing: Making the Most Out of Your Marketing Buck Jaimie M. Engle

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