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Marketing strategies

From Family Tradition to Global Self-Published Sensation: The 20-Year Journey of The Elf on the Shelf

Founder and Chief Creative Chanda A. Bell of The Lumistella Company shares the 20-year journey of The Elf on the Shelf story and phenomenon.

Chanda A. Bell
Indie Author Spotlight: Sacha BlackAmy Jones
Leveraging Back Matter ContentWhitney Hill
Marketing Your Work by Tooting Someone Else’s HornJulie Lavender
7 Ways to Market and Publicize Your Forthcoming Book to Create BuzzAileen Weintraub
10 Tips for Marketing Your Children’s BookChristine Evans
What Is BookBub (and Why Should Writers Care)?Robert Lee Brewer
How I Sold the Cover of My Latest Book as an NFT and What I LearnedFelix Holzapfel
The Art of the Multi-Author EventJessica Strawser
What Starting a Business and Launching a Book Have in Common: It’s All About the InvestmentRea Frey
Does Your Book Have a Billboard on Amazon?Rob Eagar
10 Ways First-Time Writers Can Get Noticed on Social MediaEmily Sweet
How to Get the Most Marketing and Publicity Bang for Your BuckKristen Harnisch
Should I Pay For A Publicist?Jenni Ogden
How to Create a Professional Press Kit in 8 Easy StepsJamie Jo Hoang
Strategic Book Marketing: Making the Most Out of Your Marketing BuckJaimie M. Engle

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