Skip to main content

10 Ways First-Time Writers Can Get Noticed on Social Media

There are many ways first-time authors can leverage social media to build their online presence and gain momentum in their careers. Here 10 insights on how to get noticed on social media:

The changing literary and book publishing landscape makes it difficult for new authors to break out. A plethora of new distribution formats, especially ones focused on self-publishing, opens up brand new avenues for writers to get noticed, but also makes it incredibly easy to get lost in the sea of content. Unless you have a pre-existing social platform or public profile that extends beyond the world of books, “discoverability” can be a very elusive thing and it can be nearly impossible to get noticed on social media.

(7 Tips for Effectively Engaging a Virtual Audience)

That said, there are many ways first-time authors can leverage social media to build their online presence and gain momentum in their careers. Here are my top 10 insights.

10 Ways First-Time Writers Can Get Noticed on Social Media

1. Choose the platform that works for you

Are you on Twitter or Instagram? Are you on Snapchat or Pinterest? When first starting out, it can be tempting to sign up for every platform under the sun. And while it’s a good idea to at least reserve your handle (preventing someone else from taking it), you probably shouldn’t start posting away everywhere. What platform do you like and feels most instinctual to you? Do you want to share pithy quotes? Then choose Twitter. Are you out of storage space because of all the photos you’ve taken on your phone? Then choose Instagram. Do you have pages and pages of inspiration for your characters? Then put it all on Pinterest and invite your readers to find extra content there.

Park Lit logo

2. Make all of your social media handles consistent

This may seem intuitive, but it’s important. You want followers to easily find you. And, unfortunately, this can be more difficult than it seems as well, because some handles may already be taken. So choose one where you can be consistent.

3. Don’t use the same content across all platforms

It can be tempting to link all of your accounts together and post one thing at one time, but try to resist that temptation. Each social media platform has its own community and set of rules. For one thing, if people follow you on multiple platforms, they’re going to know that you’re just being lazy. And that concern aside, often certain things won’t translate across platforms (tagging, for example, is hard to do when platforms are linked). But most importantly, each platform should have its own voice, which should be developed and honed.

4. Develop a strong voice

Your content should reflect who you are as a writer. Share ideas and insights that distinguish you from other authors and public figures. Always remember who you’re talking to—your audience and who they consist of—and think about your “brand” (see number 6 for more on branding).

10 Ways First-Time Writers Can Get Noticed on Social Media

5. Post consistently

Post consistently and often. At this point, most platforms reward you for activity, i.e., there are algorithms that will naturally boost more popular posts, but consistency helps as well. It will also encourage people to follow and engage with you.

6. Focus on your brand, but don’t fall into the “ABS” (Always Be Selling) trap

Social media is a chance to get to know and really engage with your readers. If they like your writing, they’ll want to know when your book is coming out… but they want to engage in different ways too. No one likes being asked to buy something every time they see you.

7. Interact with your followers to get noticed on social media

Don’t forget to go back and comment on comments. This is the whole benefit of social media! You can talk to your followers in real-time and build a relationship with them.

(Author Platform: How to Build Your Online Audience and Stay Sane)

8. Interact with other authors

Authors can be a hugely supportive community. Just as you would reach out to other authors for blurbs, reach out and engage on social media as well.

9. Make sure all of your posts are tagged

Hashtags help drive engagement and help grow your fan base. Tagging helps lead people back to your page that may not have otherwise seen it.

10. Be careful

It’s easy to forget that you’re becoming a public figure if you’ve spent most of your life being private. But now simple posts are subject to scrutiny, so just watch your intention and tone. You don’t want something taken out of context, or to turn people off from your writing. All publicity is definitely NOT good publicity.

Increase Your Online Reach with The Magic of SEO

Whether you’re an authorpreneur, a freelancer, or a blogger, this very practical, hands-on course will guide you through the magical optimization process of how to show up on Google so that people can start finding you online. Start optimizing your content with the right keywords and keyphrases today and attract more of the right online readers, customers, and prospects.

Click to continue.

Plot Twist Story Prompts: Strength Lost

Plot Twist Story Prompts: Strength Lost

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, let a character lose their powers.

Sharon Short | Point of View Quote 1

Managing Point of View: Mythbusting

In the first of this three-part series, novelist and WD columnist Sharon Short breaks down 7 of the most common myths about choosing which POV is right for your story.

Channel Your Inner Authorpreneur for Your Writing Labor of Love

Channel Your Inner Authorpreneur for Your Writing Labor of Love

As self-publishing continues to become an attractive and popular options for writers, it’s important to know what you’re getting into and to have the right expectations. Here, author and entrepreneur Tom Vaughan shares how to channel your inner “authorpreneur” to help your book find its readers.

Mark Kurlansky: On Coincidences Driving Memoir

Mark Kurlansky: On Coincidences Driving Memoir

Award-winning author, playwright, and journalist Mark Kurlansky discusses the experience of channeling Ernest Hemingway in his new memoir, The Importance of Not Being Ernest.

In-Between: Writer's Digest 2nd Annual Personal Essay Awards Winner

In-Between: Writer's Digest 2nd Annual Personal Essay Awards Winner

Congratulations to Alyssa Rickert, Grand Prize winner of the 2nd Annual Writer's Digest Personal Essay Awards. Here's her winning essay, "In Between."

Things To Consider When Writing About Ghosts and the Supernatural in Fiction

Things To Consider When Writing About Ghosts and the Supernatural in Fiction

From maintaining subtlety to visiting haunted places, author J. Fremont shares everything to consider when writing about ghosts and the supernatural in fiction.

6 Effective Steps To Promote Your Forthcoming Book on Social Media and Feel Good About It

6 Effective Steps To Promote Your Forthcoming Book on Social Media and Feel Good About It

Social media is a daunting albeit important aspect of promoting our work. Here, author Aileen Weintraub offers six steps to promote your book on social media authentically.

Poetry Prompt

Wednesday Poetry Prompts: 609

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a world-building poem.

Writer's Digest Presents podcast image

Writer's Digest Presents: World-Building (Podcast, Episode 5)

In the fifth episode of the Writer's Digest Presents podcast, we talk about world-building in fiction, nonfiction, and poetry, including interviews with authors Whitney Hill (fiction) and Jeannine Hall Gailey (poetry).