Skip to main content

7 Ways to Market and Publicize Your Forthcoming Book to Create Buzz

Author and editor Aileen Weintraub shows how to create a simple and successful marketing plan to market and publicize your forthcoming title ahead of your book launch.

Unless you’re a big press author with a six-figure advance, you are likely going to be responsible for at least some part of promoting your forthcoming book, and even then, most authors are expected to be proactive in reaching their readers and building their audience.

(When Is My Novel Ready to Read?)

When I signed my contract for my memoir with University of Nebraska Press, my first reaction was joy. My second reaction was queasiness. I knew I had one shot to get this book in front of an audience, and it would be my job to market and publicize it.

At first, it was overwhelming and intimidating, but as I mapped out each step, I found it was absolutely doable, and surprisingly, really fun.

7 Ways to Market and Publicize Your Forthcoming Book to Create Buzz

We’ve covered many of the tips and strategies I used to market Knocked Down: A High-Risk Memoir in previous articles, but here, I’ll be pulling them together to show you how to create a simple and successful marketing plan, all while building your platform and spreading the exciting news about your forthcoming book.

  1. Write a stellar pitch letter. Are you hoping to garner press in a variety of publications for your forthcoming book? Consider writing a pitch letter that grabs an editor’s attention and makes them want to find out more. Whether you’re asking for an interview, review, or trying to place an excerpt, you have one chance to make your book stand out.
  2. Use social media strategically. Unsure how to harness the power of social media to reach not only new readers, but editors and other influencers? Consider choosing a social media platform you enjoy to make a genuine connection that results in networking opportunities. This will help you feel productive instead of draining your time and energy.
  3. Be a good literary citizen. Would you like to connect with and support other writers who will champion your work when your book launches? Consider becoming a good literary citizen by promoting other people’s work when an opportunity arises. Ask yourself what you can do to support other writers as their books launch into the world. Chances are, when it’s your turn, they will return the favor.
  4. Write companion pieces. Are you interested in writing about your book for a variety of outlets, but not sure where to start? Consider writing companion pieces by finding different angles and breaking down the various themes and threads in your book. This will allow you to diversify your writing by focusing on op-eds, essays, and reported pieces. Think about not only readers already interested in your topic but unlikely audiences for your book as well.
  5. Prep for radio and podcast appearances. Thinking about promoting your book in front of a live audience but need some guidance on what to say and how to say it? Consider preparing for your guest appearance by having a list of talking points. Explore interesting and memorable takeaways you can come up with to leave your audience wanting more.
  6. Don’t go it alone. Want to join other writers on the same publishing path as you so you can share ideas? Consider collaborating with other authors ahead of your launch to help navigate the murky waters of getting your book out into the world. Ask yourself what other writers are writing about and think about how you can connect with them to make a splash.
  7. Grow your sales post launch. Are you interested in setting up successful book events and author appearances? Consider how you can stand out and draw a crowd, create buzz, and entice readers to pick up and purchase your book. Remember that you are not only selling your book, you’re selling your brand.

Unlike the writing process, marketing often takes a writer out of their comfort zone. Mastering the skills required to build your platform and get the word out about your book will help you grow your audience.

Each time someone says they’ve read an interview you’ve done, heard you on the radio, or attended one of your events, you can consider that a win! Remember, if you are successful at marketing your current book, you will be well on your way to writing your next one! 

Land a Book Deal in 2023
November PAD Chapbook Challenge

2022 November PAD Chapbook Challenge: Day 29

For the 2022 November PAD Chapbook Challenge, poets are tasked with writing a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Day 29 features our fifth (and final) Two-for-Tuesday prompt.

From Script

A Twist on the Holiday Romantic Comedy (From Script)

In this week’s round up brought to us by Script magazine, acclaimed filmmaker Charles Shyer shares with Script his twist on the holiday romantic comedy in his new film The Noel Diary, and more.

Sugar House Review Market Spotlight quote

Sugar House Review: Market Spotlight

For this week's market spotlight, we look at Sugar House Review, a nonprofit poetry publication based out of Utah.

November PAD Chapbook Challenge

2022 November PAD Chapbook Challenge: Day 28

For the 2022 November PAD Chapbook Challenge, poets are tasked with writing a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Day 28 is remix time.

Brian Lee Durfee: On Finishing a Fantasy Trilogy

Brian Lee Durfee: On Finishing a Fantasy Trilogy

Artist and author Brian Lee Durfee discusses what it felt like to write the final sentence in his Five Warrior Angels trilogy with his novel, The Lonesome Crown.

writer's digest wd presents

WD Presents: 5 WDU Courses, our Short Short Story Competition, and More!

This week, we're excited to announce 5 WDU courses, our short short story competition deadline, and more!

November PAD Chapbook Challenge

2022 November PAD Chapbook Challenge: Day 27

For the 2022 November PAD Chapbook Challenge, poets are tasked with writing a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Day 27 is all about resolutions.

Willaims, 11:26

Preslaysa Williams: On Finding Hope in Romance

Award-winning author Preslaysa Williams discusses the process of writing her new romance novel, A Sweet Lowcountry Proposal.

November PAD Chapbook Challenge

2022 November PAD Chapbook Challenge: Day 26

For the 2022 November PAD Chapbook Challenge, poets are tasked with writing a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Day 26 requires a second thought.