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Copywriting Tips

The Copywriter as a CMO

Author and copywriter Robert W. Bly explains how client expectations of copywriters (and the services they offer) has evolved with media.

Client Outreach for Freelancers: To Get Clients, Reach Out to Them Robert W. Bly

5 Ways to Write Better Copy Than ChatGPT Robert W. Bly

A “Half-Baked” Ad That Misses the Mark: Why Copywriters Should Avoid “Borrowed Interest” Advertising Robert W. Bly

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