Today I'm a guest over at Writer Unboxed. I discuss 5 reasons why your online marketing might not work. Here's a snippet:
1. It’s not personal. None of us like impersonal message blasts. I’m going to assume you’re already smart enough not to do that. But you can still be impersonal with a one-on-one message. How? You don’t actually personalize the message, or think about the needs of the person on the receiving end.
With each reason, I also offer a bit of positive advice on how to turn things around. Go read: 5 Reasons Why Your Online Marketing Doesn't Work.