Bill Higgs: Author Spotlight

Author spotlights (like this one with Bill Higgs, author of Culture Code Champions: 7 Steps to Scale & Succeed in Your Business) are a great way to learn how other authors find success.
Author:
Publish date:

Author spotlights (like this one with Bill Higgs, author of Culture Code Champions: 7 Steps to Scale & Succeed in Your Business) are a great way to learn how other authors find success.

Image placeholder title
 Bill Higgs

Bill Higgs

Bill Higgs, an authority on corporate culture, is the author of Culture Code Champions: 7 Steps to Scale & Succeed in Your Business. He recently launched the Culture Code Champions podcast (learn more at www.culturecodechampionspodcast.com).

Higgs is also Co-Founder and retired CEO of Mustang Engineering Inc., which he and two partners started in Houston, Texas in 1987 to design and build offshore oil platforms. Over the next 20 years, they grew the company from their initial $15,000 investment and three people to a billion-dollar company with 6,500 people worldwide. Since then, it has grown to a $2 billion company with more than 12,000 people.

Higgs is a distinguished 1974 graduate (top 5 percent academically) of the United States Military Academy at West Point and runner up for a Rhodes scholarship.

In this post, Higgs shares his experience writing and publishing Culture Code Champions: 7 Steps to Scale & Succeed in Your Business.

Dive into the world of writing and learn all 12 steps needed to complete a first draft. In this writing workshop you will tackle the steps to writing a book, learn effective writing techniques along the way, and of course, begin writing your first draft. In the workshop, you will be able to finish either a decently developed half draft (of half of your novel) or a rough "in-progress" full draft. However, you'll learn all the tools needed to complete the full first draft. At the end of this workshop, you will have accomplished every writer's goal—an "in-progress" working first draft.

Image placeholder title

Click to continue.

Name: Bill Higgs
Book title: Culture Code Champions: 7 Steps to Scale & Succeed in Your Business
Publisher: Forbes Books
Release Date: January 7, 2020
Genre: Business/Leadership

Image placeholder title

Elevator pitch for the book: Teaches leaders how to intentionally create a people-first culture. This will reduce turnover, increase efficiency, and increase the bottom line. Pushes to include suppliers and clients in your culture to dominate your industry in good times and bad.

What prompted you to write this book?

We went from zero to one billion dollars in annual revenues based on a people-first culture that included our clients and suppliers. The culture positively changed lives in the company, the families and the communities where we worked worldwide. Ten years after the founders left, the culture is still strong and they are now doing eight billion per year. We want to teach other companies how to craft a culture that differentiates them in the industry. They will attract better people, better clients, and better suppliers as they spiral attitudes upward. And...they will have more fun doing it!

How long did it take to go from idea to publication?

I taught Vistage classes for two years in order to perfect my message on how to change a culture to improve lives and improve the bottom line. I submitted my book outline to turn the Vistage classes into a book, and Forbes Books selected me as an author. Outline to publication took 18 months. One change was improving the marketability by asking what people's culture is costing them.

Were there any surprises or learning moments in the publishing process for this title?

The end process after the manuscript was approved took 12 weeks when I thought it would take four.

Were there any surprises in the writing process for this book?

We did not get much editing help and had to rely on friends to get a good final product.

What do you hope readers will get out of your book?

I want them to believe they can change and improve the culture wherever they are by using the "how-to" steps provided.

If you could share one piece of advice with other authors, what would it be?

Write something you are passionate about. Your passion will carry you through the ups and downs of the process.

If you're an author who would like to be featured in a future post, send an email to Robert Lee Brewer with the subject line "Author Spotlight" at rbrewer@aimmedia.com.

shook_vs_shaked_vs_shaken_grammar_rules_robert_lee_brewer

Shook vs. Shaked vs. Shaken (Grammar Rules)

Learn when to use shook vs. shaked vs. shaken on with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Day 30

For the 2020 November PAD Chapbook Challenge, poets write a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Today's prompt is to write an exit poem.

writer's digest wd presents

WD Presents: New Online Courses and Manuscript Critique

This week, we’re excited to announce courses in blogging and memoir writing, manuscript critique services, and more.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Day 29

For the 2020 November PAD Chapbook Challenge, poets write a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Today's prompt is to write a wanting blank poem.

2020_creative_gifts_for_writers

2020 Creative Gift Ideas for Writers

Searching for something special for that special someone who loves to write? Check out our 2020 creative gift ideas for writers with a range of fun gifts for the wordsmiths in your life.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Day 28

For the 2020 November PAD Chapbook Challenge, poets write a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Today's prompt is to write a remix poem.

Omeara_11:27

Going Viral: Writing From the Hopeful Heart

Author Kitty O'Meara shares her experience of going viral online and how that led to some exciting publishing opportunities.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Day 27

For the 2020 November PAD Chapbook Challenge, poets write a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Today's prompt is to write a what's next poem.

plot_twist_story_prompts_an_invitation_robert_lee_brewer

Plot Twist Story Prompts: An Invitation

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, give a character an invitation.