Skip to main content

Stop, Look, and Listen for Better Book Marketing

By Rob Eagar

Young children are often taught to "stop, look, and listen" before they cross the street. Stop to see what's in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing.

For example, I teach marketing seminars at writer’s conferences across the country. At many of these events, people can book appointments with me or sit together during a meal to ask marketing-related questions. Yet, I'm surprised by how many individuals waste these opportunities.

Rather than take advantage of the brief time to request my expert advice for free, some authors use up the time by talking almost the entire meeting. I simply sit there wondering if they want to learn or just hear themselves talk. They get so caught up in their own world that they forget to stop, look, and listen to outside input.

Don't make the same mistake. If you're an author, listen to feedback from an avid reader, literary agent, editor, or publisher. Use "stop, look, and listen" to your advantage:

Stop: Stop talking so much about your book. When you meet someone who could help you grow, get to the point and maximize the opportunity to gain valuable insights. Quickly describe what you do or explain your question, but keep a mental clock in your head that says "stop" when 60 seconds are up. Talk less and ask more.

Look: Look both ways to see if communication is flowing evenly. Are you inviting the other person to share their feedback? Or, do you over-explain so much that it prevents someone else from giving you outside perspective that could be beneficial?

Listen: Listen for oncoming advice. If someone gives you constructive criticism about your book, pause to listen and absorb their point. Write it down. You don't have to implement or agree with someone else's input. But, their skepticism or advice might give you a window into improving your marketing effectiveness. Half the battle of capturing a wider audience is understanding and overcoming a skeptic's concerns. Your promotional efforts will strengthen when you incorporate a wider perspective.

Don't get run over by a missed opportunity to sell more books. "Stop, look, and listen" for valuable input that can improve your marketing.

Image placeholder title

Reminder:

Rob Eagar’s new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at:

http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com

About the author:

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and is author of the new book, Sell Your Book Like Wildfire. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com

Heirloom

Heirloom

Every writer needs a little inspiration once in a while. For today's prompt, someone's shown up demanding your narrator's family heirloom.

May Cobb: On Stolen Moments

May Cobb: On Stolen Moments

Author May Cobb discusses offering readers a summer of mayhem with her new novel, My Summer Darlings.

The Time Is Now: Securing First-Hand Accounts of History for Writing Projects

The Time Is Now: Securing First-Hand Accounts of History for Writing Projects

Writer Stephen L. Moore discusses the benefits of having first-hand accounts for historical writing and offers advice on best practices in securing interviews while there’s still time.

From Script

Character Exploration and Development in Television (From Script)

In this week’s round up brought to us by Script magazine, exclusive interviews with writers, showrunners and more who share a common thread of character exploration and development!

Janet Key: On Letting Your Novel Take Shape

Janet Key: On Letting Your Novel Take Shape

Author Janet Key discusses the experience of letting the novel take shape through the editorial process for her debut novel, Twelfth.

Benjamin Myers: On Fleeting Moments Becoming Finished Novels

Benjamin Myers: On Fleeting Moments Becoming Finished Novels

Award-winning author and journalist Benjamin Myers discusses the out-of-body experience of having the idea for his new novel, The Perfect Golden Circle.

writer's digest wd presents

WD Presents: 7 WDU Courses, a Chat With Ran Walker, and More!

This week, we're excited to announce 7 WDU courses, a chat about flash fiction with Ran Walker, and more!

Christopher Stollar | How to Crowdfund Your Book

How to Crowdfund Your Book

Crowdfunding in publishing has received a lot of attention in recent months. Successful crowd-funder and author Chris Stollar shares his tips for realistic and practical tips to make crowdfunding work for you.

12 Dos and Don’ts of Revealing Critical Backstory in a Novel

12 Dos and Don’ts of Revealing Critical Backstory in a Novel

How much backstory is too much backstory, and how do we know when we haven’t given enough? Here, bestselling author Jenna Kernan offers six dos and six don’ts of revealing critical backstory in a novel.