Stop, Look, and Listen for Better Book Marketing

Author:
Publish date:

By Rob Eagar

Young children are often taught to "stop, look, and listen" before they cross the street. Stop to see what's in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing.

For example, I teach marketing seminars at writer’s conferences across the country. At many of these events, people can book appointments with me or sit together during a meal to ask marketing-related questions. Yet, I'm surprised by how many individuals waste these opportunities.

Rather than take advantage of the brief time to request my expert advice for free, some authors use up the time by talking almost the entire meeting. I simply sit there wondering if they want to learn or just hear themselves talk. They get so caught up in their own world that they forget to stop, look, and listen to outside input.

Don't make the same mistake. If you're an author, listen to feedback from an avid reader, literary agent, editor, or publisher. Use "stop, look, and listen" to your advantage:

Stop: Stop talking so much about your book. When you meet someone who could help you grow, get to the point and maximize the opportunity to gain valuable insights. Quickly describe what you do or explain your question, but keep a mental clock in your head that says "stop" when 60 seconds are up. Talk less and ask more.

Look: Look both ways to see if communication is flowing evenly. Are you inviting the other person to share their feedback? Or, do you over-explain so much that it prevents someone else from giving you outside perspective that could be beneficial?

Listen: Listen for oncoming advice. If someone gives you constructive criticism about your book, pause to listen and absorb their point. Write it down. You don't have to implement or agree with someone else's input. But, their skepticism or advice might give you a window into improving your marketing effectiveness. Half the battle of capturing a wider audience is understanding and overcoming a skeptic's concerns. Your promotional efforts will strengthen when you incorporate a wider perspective.

Don't get run over by a missed opportunity to sell more books. "Stop, look, and listen" for valuable input that can improve your marketing.

Image placeholder title

Reminder:

Rob Eagar’s new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at:

http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com

About the author:

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and is author of the new book, Sell Your Book Like Wildfire. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com

Books and Authors to Check Out in 2021

71 Books and Authors to Check Out in 2021!

Need a book to read in 2021? Want to find a new author to check out? Then, explore this list of 71 books and authors featured in our author spotlight series in a variety of genres.

How Do I Get My Poetry Published?

How Do I Get My Poetry Published?

Learn how to get your poetry published, whether you're trying to get a poem or an entire book of poems published.

Dyslexia Is a Writer's Superpower (With Help)

Dyslexia Is a Writer's Superpower (With Help)

Author PJ Manney shares how dyslexia, dysgraphia, and dyscalculia should not be viewed as impediments to becoming a writer. Rather, they should be viewed as writing superpowers, especially when paired with certain technologies.

Plot Twist Story Prompts: Falsely Accused

Plot Twist Story Prompts: Falsely Accused

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, have a character get falsely accused for something.

By Any Means Necessary: Finding Unorthodox Ways to Break-In

By Any Means Necessary: Finding Unorthodox Ways to Break-In

Novelist D. Eric Maikranz gives advice for how to get your readers to sit up and take notice of your work in untraditional ways.

M.M. Chouinard: On Jumping From One Project to Another

M.M. Chouinard: On Jumping From One Project to Another

Novelist M.M. Chouinard immediately started writing her second book after finishing her first and shares here why that was the best decision she could have made.

How to Write a Eulogy When the Need Arises

How to Write a Eulogy When the Need Arises

While plenty of eulogies are delivered by a clergy member, the perspective provided by a close friend or family member can retell cherished memories of the deceased. If you find yourself needing to pen one, let this advice by Paul Vachon guide you.

Poetry Prompt

Wednesday Poetry Prompts: 564

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a disappointment poem.

How to Approach Friends and Family About Your Memoir

How to Approach Friends and Family About Your Memoir

No one can decide whether showing your memoir to loved ones before it goes to press is the right choice for you. However, if you're planning to approach your friends and family about it, let memoirist Ronit Plank give you 3 tips for doing so.