Stop, Look, and Listen for Better Book Marketing

Author:
Publish date:

By Rob Eagar

Young children are often taught to "stop, look, and listen" before they cross the street. Stop to see what's in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing.

For example, I teach marketing seminars at writer’s conferences across the country. At many of these events, people can book appointments with me or sit together during a meal to ask marketing-related questions. Yet, I'm surprised by how many individuals waste these opportunities.

Rather than take advantage of the brief time to request my expert advice for free, some authors use up the time by talking almost the entire meeting. I simply sit there wondering if they want to learn or just hear themselves talk. They get so caught up in their own world that they forget to stop, look, and listen to outside input.

Don't make the same mistake. If you're an author, listen to feedback from an avid reader, literary agent, editor, or publisher. Use "stop, look, and listen" to your advantage:

Stop: Stop talking so much about your book. When you meet someone who could help you grow, get to the point and maximize the opportunity to gain valuable insights. Quickly describe what you do or explain your question, but keep a mental clock in your head that says "stop" when 60 seconds are up. Talk less and ask more.

Look: Look both ways to see if communication is flowing evenly. Are you inviting the other person to share their feedback? Or, do you over-explain so much that it prevents someone else from giving you outside perspective that could be beneficial?

Listen: Listen for oncoming advice. If someone gives you constructive criticism about your book, pause to listen and absorb their point. Write it down. You don't have to implement or agree with someone else's input. But, their skepticism or advice might give you a window into improving your marketing effectiveness. Half the battle of capturing a wider audience is understanding and overcoming a skeptic's concerns. Your promotional efforts will strengthen when you incorporate a wider perspective.

Don't get run over by a missed opportunity to sell more books. "Stop, look, and listen" for valuable input that can improve your marketing.

Image placeholder title

Reminder:

Rob Eagar’s new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at:

http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com

About the author:

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and is author of the new book, Sell Your Book Like Wildfire. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com

Moral Compass

Moral Compass

Every writer needs a little inspiration once in a while. For today's prompt, write about someone with an unfailing moral compass.

Daniel Levin Becker: On the Forgotten Art of Letter Writing

Daniel Levin Becker: On the Forgotten Art of Letter Writing

Author, translator, and editor Daniel Levin Becker discusses his hopes for future letter writing like those featured in the new anthology, Dear McSweeney's: Two Decades of Letters to the Editor from Writers, Readers, and the Occasional Bewildered Consumer.

e.g. vs. i.e. (Grammar Rules)

e.g. vs. i.e. (Grammar Rules)

Let's look at the differences between e.g. and i.e. with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

20 Authors Share Their Biggest Surprise in the Writing Process

20 Authors Share Their Biggest Surprises in the Writing Process

Experienced writers know to expect the unexpected. Here are surprises in the writing process from 20 authors, including Amanda Jayatissa, Paul Neilan, Kristin Hannah, and Robert Jones, Jr.

Ruth Hogan: On Infusing Personal Interests in Fiction

Ruth Hogan: On Infusing Personal Interests in Fiction

Author Ruth Hogan discusses the process of learning a new skill in writing her new novel, The Moon, The Stars and Madame Burova.

Do You Find an Editor or Agent First?

Do You Find an Editor or Agent First?

It's a common question asked by writers looking to get their first book published: Do you find an editor or agent first? The answer depends on each writer's situation.

writer's digest wd presents

WDU Presents: 7 New WDU Courses, a Chance at Publication, and More!

This week, we’re excited to announce seven new WDU courses, a chance at publication, and more!

What Is a Professional Editor and Why Should Writers Use One?

What Is a Professional Editor and Why Should Writers Use One?

Editor is a very broad term in the publishing industry that can mean a variety of things. Tiffany Yates Martin reveals what a professional editor is and why writers should consider using one.

From Script

How to Find the Right Reader for Feedback, Writing Female Characters and Tapping into Emotionally Authentic Characters (From Script)

In this week’s round up brought to us by Script Magazine, read film reviews from Tom Stemple, part three of writing female characters, interviews with Free Guy scribes Zak Penn and Matt Lieberman, The Eyes of Tammy Faye screenwriter Abe Sylvia, and more!