Stop, Look, and Listen for Better Book Marketing
By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I...
LeBron’s Lessons for Authors
By Rob Eagar I’m a 5-foot, 10-inch man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who can jump so high that people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a...
Sell Your Book Like Wildfire: The Writer’s Guide to Marketing & Publicity
Learn how to get your book in front of more readers with Sell Your Book Like Wildfire, a guide to marketing and selling your book. Plus, discover effective principles for growing your online community and expanding your author platform.
An Agent’s Secrets to Selling Your First Novel
Discover insider secrets for selling a novel from literary agent Irene Goodman. You'll get pro tips on selling a novel, eight reasons why your novel may be rejected, and why it's important to know the genres of writing before you start writing.
How to Build Online Community
By Rob Eagar If you want to build a following, especially online, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of...
Don’t Write a Book Without a Buyer
(The following is a guest post by Rob Eagar) During the recent housing crash that devastated our economy, a lot of builders built homes based on speculation called “spec homes.” In these situations, a house was planned, designed, and built before a prospective buyer was confirmed. Building spec homes offers the...
Challenge Assumptions to Sell More Books
Guest post by Rob Eagar Every author wants a lot of people to buy their books. But, people won’t buy a book unless they feel a reason to read – regardless if it’s fiction or non-fiction. People want to know up-front if your book will help solve a problem, inspire them...
What Makes Word-of-Mouth Work?
Guest Post by Rob Eagar I recently switched my TV provider service from a cable company to DirecTV. I’m absolutely thrilled with the change for several reasons: DirecTV has a free app that lets me watch live TV on my iPad – how cool is that?! DirectTV saved me over $60...