Book Marketing, How to Promote a Book

Author and New Yorker cartoonist Bob Eckstein recently set out on a book tour of his own devising to promote his book The History of the Snowman. In this four-part series, he outlines his experience, lessons learned along the way, and what up-and-coming authors might expect from their own tours.

Former public relations executive and career consultant Rita Dragonette outlines the book marketing strategies she employed with her debut novel, from developing her online presence to organizing book events and creative publicity campaigns.

Most writers aspire to publish a book that will remain popular among future generations of readers. Gary McPherson offers five things to consider if you want your book to remain relevant for years after its release.

Author and New Yorker cartoonist Bob Eckstein recently set out on a book tour of his own devising. In this four-part series, he outlines his experience, lessons learned along the way, and what up-and-coming authors might expect from their own tours.

Whether you're traditionally or self-published marketing your book, is difficult. You have to start promoting your book as early as possible, and you can't stop after it's published. Here's one way to plot out your book marketing calendar.

In a crowded market, debut authors must find creative ways to connect with readers—leading Hollywood veteran Kellye Garrett to adopt a unique guerilla book marketing strategy that leveraged the story behind her story.

Public readings of your written work—published or not yet published—are a great way to gain exposure for your writing and to build your author platform. Here are 16 rules to follow.

Smart ebook marketing works like a magnet to bridge the gap between readers’ unmet desires and your book’s ability to satisfy those desires. Here are seven proven ebook marketing strategies you can implement immediately, at no cost.

If you want to write a book, for whatever reason, it’s important to know what kind of author you actually want to be so you know what strategy to use to sell books. Vickie Gould explains the difference and why it matters.

When launching a book, your job is to find readers, engage with readers, write good books, and sell the heck out of said book(s). Here are a few rules from the business world that will make the investment of time and energy worth your while.

Realistic time goals and manageable tasks are the key to staying motivated and keeping on trucking with book publicity. Here are some tips for promoting your book.

In case you didn't make it to the 2018 Writer's Digest Annual Conference, or you didn't manage to catch a session you were dying to attend, we've selected 100 of the greatest writing and publishing tips from the speakers who graced us with their knowledge and experiences.

Here, Reedsy dips into the business end of book cover design, looking at the three basic categories of cover design, what types of books they’re good for, and how much they cost.

Authors can leverage ads and Book Detail pages on Amazon to make them work like a "billboard" of sorts. But in order for your Amazon billboards to help sell more books, they must display certain characteristics.

Rob Eagar offers up three essential Amazon secrets and hacks for authors to write and sell books on Amazon, including how to change the marketing text for your book, getting email subscribers through Kindle Direct Publishing, and identifying your target audience.

Author and social media afficionado Jeff Somers shares his three steps for social-media success.

Each year, we scour the web for our annual 101 Best Websites for Writers, a comprehensive collection of online resources for writers. This selection represents this year's publishing and marketing resources that are particularly helpful for authors looking to self publish or build their audiences and platforms.

Research is a key to captivating writing. Whether you’re composing a novel, a blog post, or an email, accurate facts improve authenticity and entice readers to the next sentence, paragraph, page or chapter.