Free Online PDF Guides: Online Marketing
Today Alice Pope & I gave a webinar on how authors/writers can effectively market and promote online. (Thanks to everyone who joined us today!) For webinar attendees as well as…
Today Alice Pope & I gave a webinar on how
authors/writers can effectively market and promote online. (Thanks to
everyone who joined us today!)
For webinar attendees as well as
those who didn't join us, I'd like to share the following resources
that are useful for both beginners and advanced writers.
Penguin Authors Guide to Online Marketing:
A free 60+ page PDF guide that helps you get online and get noticed, with
info about purchasing domain names, setting up a new site, and using
third-party sites.
Get Content. Get Customers:
This is a site based on a book by the same name. You can get the table
of contents and first chapter free as a PDF document. I didn't get a
chance to expand on this topic during the webinar today, but this is a good starting point for learning how to deliver relevant and valuable information
that, according to the book's subtitle, "turns prospects into buyers."
Jane Friedman is a full-time entrepreneur (since 2014) and has 20 years of experience in the publishing industry. She is the co-founder of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. Jane’s newest book is The Business of Being a Writer (University of Chicago Press, 2018).
