Sell to Strangers

Writer’s Little Instruction Book: Getting Publishedby Paul Raymond Martin In publishing, the key questions is, “Who is going to buy this? Your book must be strong enough to sell to…

Published Sep 3, 2008 9:09 AM EDT

In publishing, the key questions is, "Who is going to buy this?

Your book must be strong enough to sell to strangers.
Not friends.
Not relatives.
Not colleagues.

Scott Francis is a former editor and author of Writer's Digest Books.