Skip to main content
Publish date:

The Hardest Part About Developing Platform (Who Are You Anyway?)

The hardest part about developing a platform is deciding what you're all about. In business terms, it would be considered your unique selling proposition (USP).

Identifying this USP—or your reason for being!—involves deep self-knowledge, an understanding of what you want out of life, and how that interrelates with what other people need and enjoy.

It boils down to 3 questions:

  • What are you passionate about?
  • Who's your audience?
  • What are your strengths?

Think of it as a Venn diagram.

Image placeholder title

What are you passionate about?
What's the unique content,
authentic experience, or remarkable work you would undertake even if
you weren't paid for it? What motivates you to get up in the morning?

Who's your audience?
What are the needs of your audience? How do they want to be approached? What
kinds of appeals are they most receptive to? Where can they be found?

What are your strengths?
When
are you strongest in interacting and reaching and serving? What formats
or mediums are a good fit for you—and match your passion? When is your
content/service/product at its best? (Example of bad fit: Your passion for the cave dwelling Luddite movement combined with your Twitter marketing strength.)

What you're looking for is
that moment of peak experience, when who you are and what you're
passionate about and how it is expressed or manifested all comes
together to create a compelling experience that your audience needs and loves.

Think
about times when you've experienced peak performance, the times when
you felt you were in your absolute element, better than anyone else in
the world at what you were doing in that moment. You felt happy,
fulfilled, relaxed, joyful. Some people call it "flow."

That's the seed of your platform.

Poetry Prompt

Wednesday Poetry Prompts: 590

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a cut poem.

What Writers Should Know About High-End Weddings

What Writers Should Know About High-End Weddings

2022 is seeing the highest number of weddings in almost 40 years. With celebration on the mind, authors Asher Fogle Paul and Mary Hollis Huddleston offer 5 things writers should know about high-end weddings.

Mail's Here!

Mail's Here!

Every writer needs a little inspiration once in a while. For today's prompt, you've got mail.

Brian Andrews and Jeffrey Wilson: On the Power of Creative Teamwork

Brian Andrews and Jeffrey Wilson: On the Power of Creative Teamwork

Authors Brian Andrews and Jeffrey Wilson discuss the benefits of working as co-authors and the process of writing the newest Presidential Agent novel, Rogue Asset.

5 Tips for Writing About Big Historical Events in Fiction

5 Tips for Writing About Big Historical Events in Fiction

Novelist Anna Stuart shares her top five tips for writing about big historical events in fiction so that the story stays front and center...and engaging.

Mantel vs. Mantle (Grammar Rules)

Mantel vs. Mantle (Grammar Rules)

This post looks at the differences between mantel and mantle with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

Agent Advice

Agent Advice: Analieze Cervantes of The Harvey Klinger Literary Agency

Agent Advice (this installment featuring Analieze Cervantes of The Harvey Klinger Literary Agency) is a series of quick interviews with literary agents about their thoughts on writing, publishing, and just about anything else.

writer's digest wd presents

WD Presents: 4 WDU Courses, an Upcoming Webinar, Submission Deadline for Your Favorite Writing Websites, and More!

This week, we’re excited to announce 4 WDU courses, an upcoming webinar on creating an author website, and more!

How To Find the Right Professional Editor for Your Writing

How To Find the Right Professional Editor for Your Writing

It's not enough to know when your manuscript is ready for a professional edit—it's knowing who is the right fit to do the editing. Here, Tiffany Yates Martin discusses how to find the right professional editor for your writing.