Ensure vs. Insure

Are insure and ensure interchangeable? Here's what you need to know in the battle of insure vs. ensure and how to use each one correctly.
Author:
Publish date:

Q: Are “ensure” and “insure” interchangeable?—Anonymous

ensure-vs-insure

A: Some stylebooks say yes, and some say no. Are you any less confused? These two words are often used in place of each other, but WD’s style separates them.WD—and many other publications—uses “insure” only when referring to financial insurance policies. After signing a contract with a professional baseball team, Jack decided to insure his pitching arm for $1 million. When the meaning is “to make certain,” WD sticks with “ensure.” It’s my job to ensure that you don’t misuse terms like these.

There are some newspapers and magazines, such as The New York Times and The New Yorker, that still use “insure” in both instances, but it’s fairly archaic to do so. Most publications differentiate the two.

wd_30daysfinishednovel-500

Want to have the first draft of your novel finished one month from today?
Use this discounted bundle of nine great resources to make that happen.
Order now.

Thanks for visiting The Writer's Dig blog. For more great writing advice, click here.

FREE DOWNLOAD:
Debunking 10 Grammar (and Novel Writing) Myths

Brian A. Klems is the editor of this blog, online editor of Writer's Digest and author of the popular gift bookOh Boy, You're Having a Girl: A Dad's Survival Guide to Raising Daughters.

brian-klems-2013

Follow Brian on Twitter: @BrianKlems
Sign up for Brian's free Writer's Digest eNewsletter: WD Newsletter

who_are_the_inaugural_poets_for_united_states_presidents_robert_lee_brewer

Who Are the Inaugural Poets for United States Presidents?

Here is a list of the inaugural poets for United States Presidential Inauguration Days from Robert Frost to Amanda Gorman. This post also touches on who an inaugural poet is and which presidents have had them at their inaugurations.

precedent_vs_president_grammar_rules_robert_lee_brewer

Precedent vs. President (Grammar Rules)

Learn when to use precedent vs. president with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

Poetry Prompt

Wednesday Poetry Prompts: 554

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a future poem.

new_agent_alert_tasneem_motala_the_rights_factory

New Agent Alert: Tasneem Motala of The Rights Factory

New literary agent alerts (with this spotlight featuring Tasneem Motala of The Rights Factory) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list.

Miller_1:19

Timothy Miller: The Alluring Puzzle of Fact and Fiction

Screenwriter and novelist Timothy Miller explains how he came to write historical fiction and how research can help him drive his plot.

Batra&DeCandido_1:18

Dr. Munish Batra and Keith R.A. DeCandido: Entertainment and Outrage

Authors Dr. Munish Batra and Keith R.A. DeCandido explain how they came to co-write their novel and why it's important to them that the readers experience outrage while reading.

incite_vs_insight_grammar_rules_robert_lee_brewer

Incite vs. Insight (Grammar Rules)

Learn when to use incite vs. insight with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

Cleland_1:17

Jane K. Cleland: On Writing the Successful Long-Running Series

Award-winning mystery author Jane K. Cleland describes what it's like to write a long-running book series and offers expert advice for the genre writer.