Put Blog Readers First

Publish date:

Here's Day 3 of the 8-part series on better blogging for writers. The first day was aimed at creating a niche for your blog; the second day looked at crafting an editorial calendar for your blog; and today we're going to discuss putting blog readers first.

Put Blog Readers First

In some ways, today's focus sums up everything bloggers should be doing all the time; that is, they should be putting their readers' needs first. Don't confuse this with doing everything for everybody at all times, because your readers are not "everybody." Rather, your readers are your target audience, which is never going to be everybody.

That's why this post wasn't for the first day of this series. After all, you have to know who your audience is before you can set about pleasing them, right?


Blogging 101

Blogging 101

Start a Blog and Maintain It

Learn how to start a blog and effectively maintain it in Writer’s Digest University’s Blogging 101 course.

As with any business, a key to success for any writer is having an online presence. Blogging is one way to share your expertise and–at the same time–build an author platform. Make that happen by signing up for this 4-week course today.

Click to continue.


How to Put Your Blog Readers First

First, you have to figure out who your blog readers are. You should have an idea of this based off your blog's niche. This will help guide your content, voice, and treatment of the content. For instance, you could have a sports blog and know that you're targeting people with an interest in sports.

Or you could have a baseball blog and know that your target audience is comprised of baseball enthusiasts. Or you could drill down even more and have a blog focused on just one baseball team (like the Cincinnati Reds), which would mean your readers are really interested in that team and its players.

Beyond this though, there are many other no-brainers for putting your blog readers first:

  • Post consistently. How often you post sets expectations for your readers and helps them know when to "check in" for new content.
  • Always put your best foot forward. Whether it's your first post or 300th post, make it the best post you can for that particular content.
  • Make your blog easy to read. Use easy-to-read fonts and avoid using a black background (especially with red lettering).
  • Help readers navigate your blog. Offer site searches, consistent categories that aid in site navigation, and links to helpful content.

A lot of it is common sense really, but...

Here's a good question to ask yourself, "Is this something I would like as a reader, or do I just think it's cool as a blogger?"

Follow your reader-self, and the rest will take care of itself.


Robert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community, which includes editing Writer’s Market and Poet’s Market. He regularly blogs at the Poetic Asides blog and writes a poetry column for Writer’s Digest magazine. He also leads online education, speaks on writing and publishing at events around the country, and does other fun writing-related stuff.


A published poet, he’s the author of Solving the World’s Problems (Press 53) and a former Poet Laureate of the Blogosphere.

Follow him on Twitter @RobertLeeBrewer.


Check out these other There Are No Rules posts:


The “Secret Sauce” Necessary to Succeed at a 30-Day Writing Challenge

In this article, author and writing coach Nina Amir lays out her top tips to master your mindset and complete a 30-day writing challenge.


Crashing Into New Worlds: Writing About the Unfamiliar

Award-winning crime author Stephanie Kane explains how she builds characters unlike herself and navigates their worlds to create vivid and realistic stories.


Plot Twist Story Prompts: Without a Trace

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, have a character leave without a trace.


Vintage WD: The Truth about True Crime

In this article from July 2000, true crime novelist and former New York Times correspondent Lisa Beth Pulitzer shares with us some key insights for breaking into the true crime genre.


New Agent Alert: Barb Roose of Books & Such Literary Management

New literary agent alerts (with this spotlight featuring Barb Roose of Books & Such Literary Management) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list.


Evoking Emotion in Fiction: Seven Pragmatic Ways to Make Readers Give a Damn

Evoking emotion on the page begins with the man or woman at the keyboard. Dustin Grinnell serves up seven straightforward tactics for writing tear-jerking stories that make your readers empathize with your characters.

Poetry Prompt

Wednesday Poetry Prompts: 546

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a spooky poem.


Learn Better World-Building Strategies Through World of Warcraft and the New Shadowlands Expansion

WD editor and fantasy writer Moriah Richard shares five unique ways in which writers can use World of Warcraft to better build their worlds—without playing the game.