3 Steps to Successful Book Marketing – Part 2

Author:
Publish date:

By Rob Eagar

Previously, I covered part one of a 3-part series called "Successful Steps to Marketing." The gist is that effective marketing can be boiled down to three fundamental questions. Whether you're an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions:

Step 1 - What is your value?
Step 2 - Who needs your value the most?
Step 3 - Where do those who need your value congregate in large numbers?

After you've answered the first question and clarified your value, then you're ready to move forward to the second step and ask, "Who needs my value the most?" You can also turn that question around and ask, "Who stands to lose the most if they never get access to my value?" Answering this question helps you streamline your marketing efforts to find new customers, readers, or donors.

Trying to marketing a product or service to everyone in general can be counterproductive, because you can't please everyone and it takes more time and money. Instead, use a targeted approach by marketing first to the people most likely to appreciate your product or service. These are people who represent less cynicism or apathy, because they're most likely to appreciate the value you can offer.

If you target the people who need your value the most, then you're able to create sales momentum at a faster pace for two reasons. First, those who realize that your value is exactly what they need are more likely to purchase quicker with less convincing. Second, when they experience the value that you promise, they are more likely to spread positive word of mouth - which generates even more sales.

Take time to clearly define who needs your value the most. Break it down to a level where you identify specific characteristics, such as gender, age, location, etc. More importantly, define the negative emotions that people are feeling who can be helped by your product or service. Logic makes people think, but emotion makes them act. For example, you want to define your target audience as a unique group, such as "Moms in the American Southeast between the ages of 24 - 44 who are raising a strong-willed child that is driving them crazy and disrupting family harmony."

Marketing to the people who need your value the most is like lighting matches all around you that combine to create a promotional wildfire with the power to sweep across the country. Next week, we'll look at the third step to successful marketing, which is defining where your target audience congregates in large numbers.

Image placeholder title

About the author:

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com

Rob’s new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at:

http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com

WD Vintage_Armour 12:03

Vintage WD: Don't Hide Your Light Verse Under a Bushel

In this article from 1960, poet and author Richard Armour explores the importance of light verse and gives helpful hints to the hopeful poet.

Arlen_12:1

Tessa Arlen: On Polite Editorial Tussles and Unraveling Mysteries

In this article, author Tessa Arlen explains how to navigate the differences between American and English audiences and create a realistic historical mystery.

Poetry Prompt

Wednesday Poetry Prompts: 547

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a lazy poem.

Williams_12:1

Denise Williams: Romance, Healing, and Learning to Love Revisions

Author Denise Williams recounts her experience with writing her first book while learning about the publishing industry and the biggest surprise about novel revisions.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Next Steps

Here are the final steps for the 13th annual November PAD Chapbook Challenge! Use December and the beginning of January to revise and collect your poems into a chapbook manuscript. Here are some tips and guidelines.

shook_vs_shaked_vs_shaken_grammar_rules_robert_lee_brewer

Shook vs. Shaked vs. Shaken (Grammar Rules)

Learn when to use shook vs. shaked vs. shaken on with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Day 30

For the 2020 November PAD Chapbook Challenge, poets write a poem a day in the month of November before assembling a chapbook manuscript in the month of December. Today's prompt is to write an exit poem.

writer's digest wd presents

WD Presents: New Online Courses and Manuscript Critique

This week, we’re excited to announce courses in blogging and memoir writing, manuscript critique services, and more.