3 Steps to Successful Book Marketing

By Rob Eagar

Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple steps. Ask yourself:

  1. What is your value?
  2. Who needs your value the most?
  3. Where do those who need your value congregate in large numbers?

Let’s briefly look at Step 1: “What is your value?” Before you can convince people to spend their money on your book, you must convince them that there will be a justifiable return on their investment. There has to be a clear result that people can see is waiting for them on the other side of their purchase transaction.

Nobody really cares about the content in your book or the special features you might list. Instead, people want to know if reading your book will be worth the time and money. What is the positive result that you offer? The result can be tangible or intangible, but it must be something that appeals to a reader’s self-interest.

If you skip the first step of defining your value, then your marketing will act like a gun that just shoots blanks. You’ll promote to prospective readers, but they’ll respond like unconvinced skeptics. You will wonder, “Why isn’t my marketing working? These people should love my new book.” The problem is that you didn’t clearly explain what’s in it for them.

When people believe that you can give them a result they want, then your marketing will become more effective. Defining your book’s value is the first step to unlocking the true power of promotion. Next week, we’ll look at the second step to successful marketing, which is defining who needs your value the most.


About the author:

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and is author of the new book, Sell Your Book Like Wildfire. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com

Rob’s new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at:

http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com

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2 thoughts on “3 Steps to Successful Book Marketing

  1. ZetaBlue Book Marketing

    This is a very accurate article however, when working with my clients, I have found that it can be easier for nonfiction writers to identify their value proposition than it is for fiction writers.

    For fiction writers, the value that your book adds is almost always pleasure or entertainment. If you stop there, it going to be hard to answer the question, “who needs your valve?” So for those of you who write fiction, it might be helpful to think in terms of the themes that run through your book.

    If your book is a ecological thriller, set in Chile with a main character who is a scientist, you can now broaden your value proposition to include “pleasure reading for scientists and environmentalists. To that group you would also be able to add “entertainment reading for travelers to Chile and readers who enjoy thrillers.”

    Now you have successfully answered question #2 and can move on to question #3.

    Hope this is helpful!

    Rachel Simeone
    Book Marketing Consultant
    ZetaBlue Marketing


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