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The Essential Book Handselling Kit

Carry the following with you almost everywhere you go. by Elizabeth Sims

The 4 Essential Items:

• A signing pen (I prefer the no-bleed-through fine Sharpies.)
• Bookmarks to promote your book
• “Autographed by the Author” stickers, which you can order at a local printer or online (When visiting bookstores, offer to sign and sticker stock—but never do so without asking first.)
• Personal items to make sure your appearance is neat, such as lip balm, a comb and breath mints (Also, always check your fingernails: Customers will be looking at your hands as you sign.)

Want to learn about other cheap ways to market your book? Consider:
Streetwise Low-Cost Marketing Savvy Strategies for Maximizing Your Marketing Dollars

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