Online Exclusive: Get Linked in to the World of Virtual Marketing

In our May/June 2009 issue, WD taught you the makings of a Must-Have Online Marketing Plan. But the ever-broadening world of online marketing is so vast that no one article could possibly cover all you need to know. Here’s a roundup of some of our favorites to help you start putting your own strategy into action.
Author:
Publish date:

In our May/June 2009 issue, WD taught you the makings of a Must-Have Online Marketing Plan. But the ever-broadening world of online marketing is so vast that no one article could possibly cover all you need to know. If you still have questions about creating your book trailer, organizing a blog tour or producing a podcast, you’ve come to the right place. There are lots of excellent (and free!) resources on the Web to help you get started with step-by-step tutorials, honest advice from experienced writer-promoters, examples of authors who’ve employed these tools successfully, and the like. Here’s a roundup of some of our favorites to help you start putting your own strategy into action.

Video Book Trailers

• Future Perfect Publishing’s tips on effectively marketing your book through viral videos.

• Plus, a comprehensive list of places to distribute your book trailer.

• The Wall Street Journal takes a look at video book trailers and other viral marketing strategies employed by successful authors.

• Some interesting stats on online video watchers from MediaPost News.

Virtual Book Tours

• Bill Frederick, author of My Virtual Book Tour Secrets, on how to choose hosts for your virtual book tour.

• One novelist shares lessons learned from her inexpensively outsourced 30-day, 21-stop blog tour.

• A candid, firsthand look at setting realistic expectations for a strategic blog tour.

• Blog Touring 101: Around the Blogosphere in 80 Days.

• Publishing pro Joe Wikert on savvy touring strategies.

• BookTour.com: A place to upload the details of your book tour (both offline and online) for your audience.

• Nonfiction author Tim Ferriss’s analysis of what made his book The 4-Hour Workweek a New York Times bestseller. (Hint: Blogs play a starring role.)

• The New York Times spotlights the art of the blog-based book tour.

Podcasting

• 10 steps to successfully podcasting your book, whether fiction or nonfiction.

• Social media expert Chris Brogan on how to make money from your podcast.

• A fantastic example of an author who uses podcasts effectively.

• Time magazine takes a journalistic look at podcasting the novel.

• A curious cousin to the podcast can be found at BlogTalkRadio.com: A site where you can find or even host free talk shows.

When Is Historical Accuracy Inaccurate?

When Is Historical Accuracy Inaccurate?

Writers of historical fiction must always ride the line between factual and fictitious. Here, author Terry Roberts discusses how to navigate that line.

What Is Creative Nonfiction in Writing?

What Is Creative Nonfiction in Writing?

In this post, we look at what creative nonfiction (also known as the narrative nonfiction) is, including what makes it different from other types of fiction and nonfiction writing and more.

writer's digest wd presents

WD Presents: Four WDU Courses, a Competition Deadline Reminder, and More!

This week, we’re excited to announce four WDU courses, a Competition deadline reminder, and more!

Funny You Should Ask: What Is Going to Be the Next Big Trend in Fiction?

Funny You Should Ask: What Is Going to Be the Next Big Trend in Fiction?

Funny You Should Ask is a humorous and handy column by literary agent Barbara Poelle. In this edition, she discusses the next big fiction trend, and whether or not all books are the same.

From Script

A Change in Entertainment Business Currency and Disrupting Storytelling with Historical Significance (From Script)

In this week’s round up brought to us by ScriptMag.com, learn about how crypto currency is making a wave in the entertainment business, what percentages really mean in film financing, the pros and cons of writing partnerships, an exclusive interview with three-time NAACP Image Awards nominee, co-creator and former showrunner of CBS’ 'S.W.A.T.' Aaron Rahsaan Thomas and more!

Writing Mistakes Writers Make: Putting Off Submissions

Writing Mistakes Writers Make: Putting Off Submissions

The Writer's Digest team has witnessed many writing mistakes over the years, so we started this series to help identify them for other writers (along with correction strategies). This week's writing mistake is putting off submissions.

The Transformative Power of a Post-First-Draft Outline

The Transformative Power of a Post-First-Draft Outline

Have you ever considered outlining after finishing your first draft? Kris Spisak walks you through the process.

Poetic Forms

The Skinny: Poetic Forms

Poetic Form Fridays are made to share various poetic forms. This week, we look at the skinny, a form created by Truth Thomas.

The Benefits of Writing Book Reviews

The Benefits of Writing Book Reviews

A book review is more than sharing an opinion—it's a conversation between readers. Sam Risak shares the benefits of writing books reviews, as well as best practices for getting started.