Richard Kirshenbaum is the author of Rouge: A Novel of Beauty and Rivalry. He is CEO of NSG/SWAT, a high-profile boutique branding agency. He has lectured at Harvard Business School, appeared on 20/20, was named to Crain’s New York Business’s “40 under 40” list, and has been inducted into the Advertising Hall of Fame. He is the author of Under the Radar, Closing the Deal, Madboy, Isn’t That Rich? and the New York Observer's "Isn't That Rich?" column. He lives in New York City with his wife and three children. Follow the author on Instagram, Facebook and Twitter.