Join Facebook: Day 5 of the 2015 October Platform Challenge

Publish date:

After years of running various challenges, I've learned one thing: The weekend is a common place for folks to get distracted and lose track of tasks. If you find yourself in this boat, no problem. Get caught up on Monday. The weekend was focused on blogs and websites.

Join Facebook

For today's platform-building task, join Facebook. If you have an account already, great! Read some of my tips below on how to optimize your Facebook account. If you don't already have an account, go to, sign up (it's free), and complete your profile.

Once you've accomplished this, check back here for tips below on how to optimize your Facebook account. You'll start out ahead of the curve.


Social Media for Writers

Social Media for Writers

Find Success With Social Media!

Do you want to build a following and sell more books? Learn how in the 60-minute Social Media for Writers webinar, led by social media gurus Tee Morris and Philippa Ballantine.

Beginning with set up and ending with best practices and online etiquette, writers will learn:

  • A friendly, accessible approach to mastering the various social media platforms
  • Strategies for drawing the attention of prospective readers
  • How to build an audience and sell more books
  • How to create an effective social media persona
  • And more!

Click to continue.


Tips for Optimizing Facebook

There are any number of things a writer can do to optimize Facebook, and there are creative uses introduced all the time. That said, there are some proven principles that will immediately set you ahead of the average user.

Here are some tips for optimizing Facebook:

  • Complete your profile (completely). Include your byline name, your education, your interests, etc., especially as it relates to your writing platform.
  • Set your profile to public. If you want to grow your audience, you need to make it easy for folks to find you. And since you'll have a public profile, remember that it IS, indeed, public. Don't do or say anything you wouldn't feel comfortable doing in front of a room packed with a thousand or more people.
  • Include a profile image of you. Not your pet. Or your child (or grandchildren). Or an animated character. Or whatever. The image should be of you for a couple reasons: One, it makes it easier for people hunting for you to know that they've got the right person. Two, it looks more professional.
  • Post regularly. That may be once a day--or once every couple days. Try to at least post or share something once a week, because that's a good way to let people know that you're actively using your account. Some people "stalk" or "people watch" without posting anything, but the average user just considers such accounts "abandoned." Plus, it's hard to make connections and/or grow your audience if you're not sharing.

Connect with friends and family, sure, but also look to connect with other writers and readers. Follow publishers and publications in which you'd like to be published. And search for groups that appeal to your target audience.

By the way, I can be found on Facebook at


Robert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community, which includes editing Writer’s Market and Poet’s Market. He regularly blogs at the Poetic Asides blog and writes a poetry column for Writer’s Digest magazine. He also leads online education, speaks on writing and publishing at events around the country, and does other fun writing-related stuff.


A published poet, he’s the author of Solving the World’s Problems (Press 53) and a former Poet Laureate of the Blogosphere.

Follow him on Twitter @RobertLeeBrewer.


Catch up on the first three days of the Platform Challenge here:

John B. Thompson | Book Wars

John B. Thompson: On Researching Changes in the Book Publishing Industry

John B. Thompson, author of the new book Book Wars, shares the research that went into his account of how the digital revolution changed publishing for readers and writers.

From Script

Supporting AAPI Storytellers and Tapping into Mythical World Building (From Script)

In this week’s round-up from, meet South-East-Asian-American filmmakers and screenwriters, plus interviews with screenwriter Emma Needell and comic book writer/artist Matt Kindt, TV medical advisor Dr. Oren Gottfried, and more!

What Is a Personal Essay in Writing?

What Is a Personal Essay in Writing?

In this post, we look at what a personal essay (also known as the narrative essay) is, including what makes it different from other types of fiction and nonfiction writing, examples of effective personal essays, and more.

FightWrite™: How Do People Who Don’t Know How to Fight, Fight?

FightWrite™: How Do People Who Don’t Know How to Fight, Fight?

If your character isn't a trained fighter but the scene calls for a fight, how can you make the scene realistic? Author and trained fighter Carla Hoch has the answers for writers here.

April PAD Challenge

30 Poetry Prompts for the 2021 April PAD Challenge

Find all 30 poetry prompts for the 2021 April Poem-A-Day Challenge in this post.

The Problem of Solving a Mystery When You're the Prime Suspect

The Problem of Solving a Mystery When You're the Prime Suspect

Mia P. Manansala, author of Arsenic & Adobo, explains how writers can help their main character solve a mystery when they're the prime suspect.

Mistakes Writers Make: Not Using Your Spare 15 Minutes

Mistakes Writers Make: Not Using Your Spare 15 Minutes

The Writer's Digest team has witnessed many writing mistakes over the years, so we started this series to help identify them for other writers (along with correction strategies). This week's writing mistake writers make is not using your spare 15 minutes.

Plot Twist Story Prompts: Unexpected Visitor

Plot Twist Story Prompts: Unexpected Visitor

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, invite an unexpected visitor into your story.

7 Tips for Writing a Near Future Dystopian Novel

7 Tips for Writing a Near-Future Dystopian Novel

In this article, debut author Christina Sweeney-Baird explains how writers can expertly craft a near-future dystopian novel.