Skip to main content
Publish date:

Tough Times

Hi everyone,

Sorry for the lapse in blogging. I haven't had a lot of spare time lately. With the suffering economy, my work hours are spent scurrying to put together marketing pieces in hopes of generating revenue for my company.

I'm sure many of you can relate in your own respective jobs. As the belt tightens the demand for more results rolls down the chain of command. In thinking about how that affects writers, my advice is this:

When you are pitching an article or a book idea, or even a way to help promote your book consider your customer (customer? yep... your customer... and by customer I mean the magazine or publisher that you're working with). Ask youself how does your idea benefit them. How will it help them sell more copies of their magazine or boost their book sales? Consider what the unique selling proposition will be for them and use that to pitch your idea.

Businesses are less and less interested in abstract/fun ideas and are asking for more and more numbers associated with whatever it is you're trying to do. By considering how your article/book/promotional idea will affect your publishing partner's bottom line, then you can make a better case for them taking a chance on your idea.

You can apply this concept to anything from your book proposal, to requesting some support for a publicity idea, such as a blog or radio tour.

Hang in there, and good luck.

Brian Andrews and Jeffrey Wilson: On the Power of Creative Teamwork

Brian Andrews and Jeffrey Wilson: On the Power of Creative Teamwork

Authors Brian Andrews and Jeffrey Wilson discuss the benefits of working as co-authors and the process of writing the newest Presidential Agent novel, Rogue Asset.

5 Tips for Writing About Big Historical Events in Fiction

5 Tips for Writing About Big Historical Events in Fiction

Novelist Anna Stuart shares her top five tips for writing about big historical events in fiction so that the story stays front and center...and engaging.

Mantel vs. Mantle (Grammar Rules)

Mantel vs. Mantle (Grammar Rules)

This post looks at the differences between mantel and mantle with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

Agent Advice

Agent Advice: Analieze Cervantes of The Harvey Klinger Literary Agency

Agent Advice (this installment featuring Analieze Cervantes of The Harvey Klinger Literary Agency) is a series of quick interviews with literary agents about their thoughts on writing, publishing, and just about anything else.

writer's digest wd presents

WD Presents: 4 WDU Courses, an Upcoming Webinar, Submission Deadline for Your Favorite Writing Websites, and More!

This week, we’re excited to announce 4 WDU courses, an upcoming webinar on creating an author website, and more!

How To Find the Right Professional Editor for Your Writing

How To Find the Right Professional Editor for Your Writing

It's not enough to know when your manuscript is ready for a professional edit—it's knowing who is the right fit to do the editing. Here, Tiffany Yates Martin discusses how to find the right professional editor for your writing.

From Script

Understanding the Writer and Agent Relationship (From Script)

In this week’s round up brought to us by Script magazine, read an intimate interview with Verve Literary Agent and Partner David Boxerbaum about the state of the spec market, the relationship between a writer and agent, and more!

Writing Mistakes Writers Make: Ending Your Story Too Soon

Writing Mistakes Writers Make: Ending Your Story Too Soon

The Writer's Digest team has witnessed many writing mistakes over the years, so we started this series to help identify them for other writers (along with correction strategies). This week's writing mistake is ending your story too soon.

FightWrite™: Fight Scenes with Magic

FightWrite™: Fight Scenes With Magic

In this post, trained fighter and author Carla Hoch explores the process of writing fight scenes with magic—how to make the unbelievable believable, how limitations bring us closer to our characters, and more.