The Difference Between Dreamers and Achievers

Last week was our annual FastTrack to Copywriting Success Bootcamp and Job Fair. Over the last 17 years, it has become THE copywriting event of the year. And this year, 400+ aspiring and professional writers joined us in Delray Beach, Florida to have industry legends teach them how to build successful copywriting businesses — and to meet with over 75 marketers looking to hire AWAI-trained copywriters.
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Editor’s Note: The following content is provided to Writer’s Digest by a writing community partner. This content is sponsored by American Writers & Artists Inc. www.awaionline.com.

Last week was our annual FastTrack to Copywriting Success Bootcamp and Job Fair

Bootcamp2014

Over the last 17 years, it has become THE copywriting event of the year. And this year, 400+ aspiring and professional writers joined us in Delray Beach, Florida to have industry legends teach them how to build successful copywriting businesses — and to meet with over 75 marketers looking to hire AWAI-trained copywriters.

A lot happened in those 4 days … too much to cover in a simple blog. But I do plan to bring you some of the best ideas you can use on your journey to making a very good living as a writer.

Today I want to share with you something my partner Katie Yeakle — one of the Founders of AWAI — shared during her opening remarks …

She started by asking the audience a simple question:

How do you explain why some people are able to achieve things that seem impossible — while others only dream about changing their lives?

And then followed it up with some of the popular examples of AWAI members who have achieved real success …

How does someone like AWAI member Joshua Boswell go from being over $200,000 in debt, with creditors knocking at his door and 7 children to feed — to making $20,000 a month working 20-30 hours a week?

How does AWAI member Sean McCool go from being a guy who failed English in both 7th and 10th grades to being a highly-respected writer who contributes directly to the bottom line of multimillion-dollar companies?

How does AWAI member Starr Daubenmire go from being down-sized at age 60 … to a brand-new career that let her live her dream of spending 3 months in Italy … writing in the mornings, painting and exploring in the afternoons?

How does AWAI member Cindy Cyr go from being in a job where she couldn’t take time off to be with her sick sister … to today where she spends half her time traveling the country with her 14-year old recording artist son, while still earning six-figures?

Why is that some people succeed at copywriting … yet so many others don’t?

What accounts for the difference?

Is it education?

Sean would deny that. So would million-dollar copywriters Clayton Makepeace and Dan Kennedy. Those guys didn’t go to college.

Is it a natural talent for copywriting? 

Cindy liked to write. But she didn’t even know what copywriting was.

Is it sales experience? Not for Starr. She was a quality control coordinator in an office. No selling going on there.

Master Copywriter Will Newman was a math teacher for kids with special needs; Krista Jones, AWAI’s very first $10K Challenge winner was an engineer …

So what is it?

The real answer to that question is right here in this room …

The answer is: they took decisive action to change their lives

And then what Katie talked about next is what I’d like to talk to you about now. And, that’s the decisions that need to be made before you can successfully move forward towards living the writer’s life.

Before any of the people Katie mentioned took action, they had to make the very first decision of all … and that was if they truly wanted a change in their lives.

They all answered yes.

Next, they needed to decide how they were going to accomplish it.

Joshua, Sean, Starr, and Cindy all wanted to make a living writing and decided the best way for them to accomplish that was to pursue copywriting.

So they decided how they’d learn the skills ...

They decided what support they needed …

And they decided what changes they’d need to make in their current lives to make that happen.

Next, they decided to follow through.

At every stage it was the same — a decision followed by action.

So today, I want you to give some more thought to what your version of the writer’s life looks like … what will your life look like when you’re making a living as a writer?

And then start making decisions and taking action …

If you’re just starting out, the first decision you may need to make is whether or not you want to make a change in your life. Is now the time?

Or it may be deciding which path you want to take … whether it’s copywriting, content writing, web writing, or something else. (Check out my recent post on the top 7 opportunities for writers.)

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And then comes the critical (and exciting!) part: taking action.

I’ll help you with that in the coming weeks!

Until then …
Rebecca

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