How to Market and Sell Your Books

Publish date:

I have some exciting news regarding WD's webinars. Agent Chip MacGregor, founder of MacGregor Literary, is teaching a new, amazing class called "Marketing for Authors." Chip, who runs a popular agent blog, is very wise when it comes to marketing both fiction and nonfiction. We are fortunate to have him aboard for this course, and I, for one, will be attending this webinar and yoking his knowledge.

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This is a unique business-oriented webinar for authors who have self-published books out, authors who have traditional published books out, and authors who have books coming out soon. Chip will be presenting and also answering questions from writers.


It's a 90-minute webinar. It goes down at 1 p.m., EST Thursday, April 8. Each registration comes with access to the archived version of the program and the materials for 1 year. In other words, if something happens and you cannot attend it live, you can watch it later.


These days most publishing houses expect their authors to handle the vast majority of the marketing effort for their books. Since most authors are trained writers but not trained publicists, it can be a bit daunting. The goal of this webinar will be to break the marketing process down into clear, doable steps. We'll explore how to create and begin implementing your own, personalized marketing plan to make your book stand out in a crowded marketplace. What you'll learn:

  • The basics of marketing in the new economy
  • What an author "brand" is, and how to establish and use it
  • Five things you can do to become your publisher's favorite author
  • What to expect your publisher to do (and what not to expect)
  • The keys to great marketing copy
  • How to get maximum impact out of social media


Chip MacGregor has been in publishing for almost three decades. He has represented hundreds of titles, his authors have won numerous awards, and the books he's represented have hit every major bestseller list, including #1 on the New York Times list.

Questions? Contact Sign up here!