It's very simple. Today only (Friday, July 17, 2015), Writer's Digest has its "Black Friday in the Summer" sale and everything in our WD shop is 40% off. This includes webinars, e-books, print books, bundles, and more. If you've been thinking about picking something up, now is a great time to save some cash. Use the code BFJULY40 when you check out to save the 40%. Head on over to the shop to check out the sale.