The Persistent and Damaging Myth About Introverts and Marketing

Author:
Publish date:
Image placeholder title

Cartoon from Toothpaste for Dinner

I'm getting frustrated with people who say they're bad at marketing & promotion because they're introverts.

Maybe this argument was more valid before new technologies came along—when marketing and promotion involved more "getting out there," networking at events and stores, or making phone calls. (God knows I hate phone calls and would be a terrible marketer if that's what marketing was all about.)

But looking at how things work TODAY, introverts should be over the moon at how lucky we are to live in an age when we can effectively market and promote by:

  • staying at home
  • using whatever tools suit our communication style best (e-mail, IM, Skype, Twitter, Facebook, etc.)
  • crafting and controlling messages to our own satisfaction
  • limiting interaction when needed

I've self-identified as an introvert since I was a child, and test as an introvert on the Myers-Briggs. I love this time-honored article about caring for the introverts in your life, and I know the horror of being told to "think faster." Some people just don't understand—it takes time to fully process what's being said, sort through knee-jerk reactions, thoughts, and feelings, then carefully and thoughtfully formulate a response.

But these tendencies of introverts …

  • bad at small talk (but not necessarily shy)
  • preference for small group conversation
  • avoidance of huge social gatherings—or being drained by them

… these tendencies don't significantly impact our ability to be effective at online marketing and promotion. In fact, when you consider that "the only thing a true introvert dislikes more than talking about himself is repeating himself," you have the makings of a superlative online marketer! These days, there's far too much BAD marketing and self-promotion (that amounts to talking, in a very uninteresting way, about oneself), and not enough GOOD marketing and self-promotion, which is about serving an audience.

Knowing your audience, reaching your audience, and engaging effectively with your audience is more about listening, understanding, curiosity, and good communication skills—not "extroversion" or "introversion."

So, my fellow introverts, you'll need to find a better excuse to explain why you're bad at marketing and promotion!

--

Side note: Today only, 50% of Writer's Digest (and F+W Media) online store profits are donated to Mississippi Delta Relief. Click here to visit the WritersDigestShop.com and shop for books, magazines, and classes that will support a great cause.

FightWrite_12:04

FightWrite™: Crime Fiction and Violence

Author and trained fighter Carla Hoch answers a writer's question about writing from the perspective of criminals and when best to utilize a fight.

Poetic Forms

Sedoka: Poetic Forms

Poetic Form Fridays are made to share various poetic forms. This week, we look at the sedoka, a 6-line question and answer Japanese form.

plot_twist_story_prompts_dream_sequence_robert_lee_brewer

Plot Twist Story Prompts: Dream Sequence

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, let your characters dream a little dream.

WD Vintage_Armour 12:03

Vintage WD: Don't Hide Your Light Verse Under a Bushel

In this article from 1960, poet and author Richard Armour explores the importance of light verse and gives helpful hints to the hopeful poet.

Arlen_12:1

Tessa Arlen: On Polite Editorial Tussles and Unraveling Mysteries

In this article, author Tessa Arlen explains how to navigate the differences between American and English audiences and create a realistic historical mystery.

Poetry Prompt

Wednesday Poetry Prompts: 547

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a lazy poem.

Williams_12:1

Denise Williams: Romance, Healing, and Learning to Love Revisions

Author Denise Williams recounts her experience with writing her first book while learning about the publishing industry and the biggest surprise about novel revisions.

November PAD Chapbook Challenge

2020 November PAD Chapbook Challenge: Next Steps

Here are the final steps for the 13th annual November PAD Chapbook Challenge! Use December and the beginning of January to revise and collect your poems into a chapbook manuscript. Here are some tips and guidelines.