blogging

A Writer’s Guide to the Web

The May/June 2016 Writer’s Digest is your guide to making the most of the Web—and avoiding the worst of it. Most writers I know have a love/hate relationship with the Internet—and all that comes with it. Some days, we marvel at the capability to connect with writers and readers the world over, to publish...

Your 2015 Blogging Roadmap

Thinking of starting a blog in 2015 to build your writer platform and gain a readership for your work? All the best journeys start with a bit of planning. Even if you’re not one for planning and would rather dive in right away, bear with me! In this exclusive excerpt from...

3 Ways to Save Your Backstory from the Cutting Room Floor

BY SHENNANDOAH DIAZ Backstory is crucial to the novel writing process. It gives your character substance and drive while adding depth, history and realism to your fiction.  It takes a great deal of hard work to develop your character’s backstory. Unfortunately for the sake of the novel, much of that hard...

How to Become a Kick-Ass Writer

If you haven’t yet read, met, or followed the career of Chuck Wendig, you’re in for a treat. I’ve had the great pleasure of following Chuck’s blog at terribleminds.com for a couple of years now, and the writing advice he offers is some of the best—as well as some of the...

5 Digital Discoverability Tips

By Rob Eagar Recently, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World (www.DigitalBookWorld.com) in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to...

5 Marketing Lessons from Fly-Fishing

By Rob Eagar In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of...

Meet Nina Amir, Author of How to Blog a Book

Blogging is an essential part of today’s world. It’s a valuable tool for aspiring writers who want to attract the attention of agents & editors as well as authors whose goal is to promote and drive sales for their book. No matter if you are new to the world of blogging,...

3 Steps to Successful Book Marketing – Part 2

By Rob Eagar Previously, I covered part one of a 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: Step 1...

Stop, Look, and Listen for Better Book Marketing

By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I...

Leak Exclusive Information to Maximize Social Media

By Rob Eagar If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an...

How to Control a Media Interview

By Rob Eagar A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite...

Marketing is About Success Not Perfection

By  Rob Eagar Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to...

Money is All that Matters in Marketing

By Rob Eagar Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do...

Promote Your Book with Power-Bites

By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer...

How to Build Online Community

By Rob Eagar If you want to build a following, especially online, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of...

The Productive Writer | Inspiration for writing

The Author Platform Explained

It’s essential these days for authors to have a clear understanding of writing platforms. Learn what an author’s platform is and ways to build a writing platform from today’s tip of the day, taken from the book The Productive Writer by Sage Cohen. What is an Author Platform? Platform is the...

Don’t Write a Book Without a Buyer

(The following is a guest post by Rob Eagar) During the recent housing crash that devastated our economy, a lot of builders built homes based on speculation called “spec homes.”  In these situations, a house was planned, designed, and built before a prospective buyer was confirmed.  Building spec homes offers the...