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Author Archives: Phil Sexton

UPDATED! Success Stories – Gotta love ‘em

UPDATED No sooner had I written the post below than I received a number of great reports, some of which I’ve noted elsewhere. The one I received today comes from Sheri Graz … Read more

Don’t D-Y-I “Do-Yourself-In” with a D-I-Y Mentality

by Rob Eagar I am one of the few original self-publishing success stories. And, I did it way before the advent of e-books, Amazon, and social media. Over 10 years ago, I … Read more

All Marketing is a Felt Need

By Rob Eagar In my work as a marketing consultant, I’ve met numerous authors who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among … Read more

Promote Your Book with Power-Bites

By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller … Read more

Does Marketing Your Book Feel Oppressive or Liberating?

Written by Rob Eagar If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no … Read more

How to Build Online Community

By Rob Eagar If you want to build a following, especially online, the key is to position yourself as someone who is worth following. The best way to attract a large group … Read more

Amazon Lets Authors Spy on Readers

By Rob Eagar, author of Sell Your Book Like Wildfire Did you know that Amazon lets authors see who is highlighting notes in their books and tweeting content to friends? When someone … Read more

Steal from Yourself for Better Book Marketing

By Rob Eagar When I consult with authors on book marketing issues, a common complaint arises about the need to generate content for free resources, newsletters, and social media pages. The necessity … Read more

Amazon Reviews and the War of the Words

By Rob Eagar The power of the collective voice on Amazon works as a major influence over many people’s buying decisions, especially when it comes to books. For example, if someone recommends … Read more

When It Comes to Getting Published, There’s No Shortage of New Ideas

Today I’m talking with Jesse Potash, the founder of PUBSLUSH (www.pubslush.com), which presents a unique new model for getting published. Because it’s so unusual – and because they’re a non-profit – I … Read more

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