November/December 2013 Issue
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Author Archives: Phil Sexton
By Rob Eagar A survey of 21,000 book shoppers by the Codex Group revealed that the #1 way to attract people to a fiction author’s website is to offer exclusive unpublished writings, … Read more
By Rob Eagar In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no … Read more
By Rob Eagar Previously, I covered part one of a 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re … Read more
By Rob Eagar Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple … Read more
By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure … Read more
By Rob Eagar If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By … Read more
By Rob Eagar Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of … Read more
By Rob Eagar Logos, brands, taglines, slogans…what’s the difference? Some authors think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that … Read more
By Rob Eagar I’m a 5-foot, 10-inch man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who can jump so high that people wonder if he’s human. So, we’re … Read more
By Rob Eagar Marketing and sales are in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I … Read more
By Rob Eagar As humans, we were created to be responsible individuals. We know this is true, because we’re usually happiest when we have responsibility and take care of it, such as … Read more
UPDATED No sooner had I written the post below than I received a number of great reports, some of which I’ve noted elsewhere. The one I received today comes from Sheri Graz … Read more
by Rob Eagar I am one of the few original self-publishing success stories. And, I did it way before the advent of e-books, Amazon, and social media. Over 10 years ago, I … Read more
By Rob Eagar In my work as a marketing consultant, I’ve met numerous authors who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among … Read more
By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller … Read more
Written by Rob Eagar If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no … Read more
By Rob Eagar If you want to build a following, especially online, the key is to position yourself as someone who is worth following. The best way to attract a large group … Read more
By Rob Eagar, author of Sell Your Book Like Wildfire Did you know that Amazon lets authors see who is highlighting notes in their books and tweeting content to friends? When someone … Read more
By Rob Eagar When I consult with authors on book marketing issues, a common complaint arises about the need to generate content for free resources, newsletters, and social media pages. The necessity … Read more
By Rob Eagar The power of the collective voice on Amazon works as a major influence over many people’s buying decisions, especially when it comes to books. For example, if someone recommends … Read more
Today I’m talking with Jesse Potash, the founder of PUBSLUSH (www.pubslush.com), which presents a unique new model for getting published. Because it’s so unusual – and because they’re a non-profit – I … Read more