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Author Archives: Jerry D. Simmons

What is the 90/10 Rule?

Because publishing is a business with limited time and resources, authors should be aware of the 90/10 rule.

by Jerry D. Simmons
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What Does “Sell-Through” Mean in Publishing?

Many authors think having a large print run for their book is important, when it fact it is not as important as sell-through. Here’s why.

by Jerry D. Simmons
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Publishing 101: What You Need to Know

Here’s your step-by-step guide to the publishing process–how it works, why you need to know and how you can play an influential role in your book’s success.

by Jerry D. Simmons
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