Marketing Lessons from My Father

Author:
Publish date:

By Rob Eagar

Marketing and sales are in my blood. That's because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of deciduous trees stymied that plan and put me back on the family path.

This past weekend, I had the pleasure of spending Father's Day with my dad who's now retired. However, he still uses his sales and marketing skills as a volunteer to raise money for a major non-profit organization. He's just as successful today as he was in his working days. One reason for his success is based on a story he told me. 

When I was little, my father was hired for a new sales job and went to the company's corporate office for two weeks of initial training. During the training period, he inadvertently received a memo written by one of the managers who stated that my dad was unqualified for the job and would never help the company. In that situation, my father faced two decisions. He could let this rejection ruin his motivation and assume he'd lose his job. Or, he could use the negative memo as fuel for motivation. He chose to let it propel his desire to show the skills he offered. Against the manager's prediction, my father went on to secure his job, receive several promotions, and enjoy a successful 20-year career with the company.

There's a lesson here for you and me as authors. Rejection comes with the territory. For example, you might have received a lot of rejection letters from publishers. Maybe your books got some negative reviews. Maybe your book sales haven’t met your personal or publisher expectations.

One of the unseen traits of a successful author is the ability to use rejection as motivation to reach your goal, rather than deter you. This is why I consistently harp on the idea that effective marketing must rest on the belief that your book can truly help other people. When you believe that you've got tangible value to offer the world, then rejection just becomes a temporary speed bump on the road to success.

Some people will snub your book, ignore your requests for promotional help, and recommend other authors instead of you. Rejection is inevitable. The question isn't whether it will happen or not. The question is how will you respond? I'm thankful for a father who persevered through rejection. If father knows best, we could all learn this valuable lesson from my dad.

Reminder:

Image placeholder title

Rob Eagar’s new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at:

http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com

About the author:

Image placeholder title

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and is author of the new book, Sell Your Book Like Wildfire. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com

Crystal Wilkinson: On The Vulnerability of Memoir Writing

Crystal Wilkinson: On The Vulnerability of Memoir Writing

Kentucky’s Poet Laureate Crystal Wilkinson discusses how each project has its own process and the difference between writing fiction and her new memoir, Perfect Black.

From Script

Approaching Comedy from a Personal Perspective and Tapping into Your Unique Writer’s Voice (From Script)

In this week’s round up brought to us by ScriptMag.com, interviews with masters of comedy, screenwriter Tim Long ('The Simpsons') and writer-director Dan Mazer (Borat Subsequent Movie) about their collaboration on their film 'The Exchange', and filmmaker Trent O’Donnell on his new film 'Ride the Eagle' co-written with actor Jake Johnson ('New Girl'). Plus, tips on how to tap into your unique voice and more!

Writing Mistakes Writers Make: Not Accepting Feedback on Your Writing

Writing Mistakes Writers Make: Not Accepting Feedback on Your Writing

The Writer's Digest team has witnessed many writing mistakes over the years, so we started this series to help identify them for other writers (along with correction strategies). This week's writing mistake is not accepting feedback on your writing.

Writer's Digest Best Creativity Websites 2021

Writer's Digest Best Creativity Websites 2021

Here are the top creativity websites as identified in the 23rd Annual 101 Best Websites from the May/June 2021 issue of Writer's Digest.

Poetic Forms

Englyn Proest Dalgron: Poetic Forms

Poetic Form Fridays are made to share various poetic forms. This week, we look at the englyn proest dalgron, a Welsh quatrain form.

What Is a Palindrome in Writing?

What Is a Palindrome in Writing?

In this post, we look at what a palindrome is when it comes to writing, including several examples of palindromes.

Plot Twist Story Prompts: Set a Trap

Plot Twist Story Prompts: Set a Trap

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, it's time to set a trap.

5 Ways to Add a Refrain to Your Picture Books (and Why You Should)

5 Ways to Add a Refrain to Your Picture Books (and Why You Should)

Children's author Christine Evans shares how repetition is good for growing readers and gives you the tools to write your story's perfect refrain.

From Our Readers

Describe the First Time a Book Transported You to Another/Magical World: From Our Readers (Comment for a Chance at Publication)

This post announces our latest From Our Readers ask: Describe the First Time a Book Transported You to Another/Magical World. Comment for a chance at publication in a future issue of Writer's Digest.