Design Readable Blog Posts

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Already half the way through this 8-part series on better blogging. The first three parts are linked below this post; today we're covering why it's important to design readable blog posts and also how to make that happen.

Design Readable Blog Posts

Step one, use headers like the one directly below the first paragraph and above this sentence. Headers are an easy way to make a post look more professional and create natural white space within a blog post.

In fact, here's a list of some ways to "design" readable blog posts:

  • Include headers. As mentioned above.
  • Create lists. Like this list. It makes information easy to find and digest.
  • Bold items in the list. Again, this helps with finding and digesting...err...brain food.
  • Use short paragraphs. Two to three sentences is ideal for a blog paragraph. Anything longer than five sentences is not ideal.
  • Use short sentences. This is not always possible, but concision is a super goal in blogging.
  • Break up paragraphs. Two to three paragraphs is ideal between headers or other types of breaks.
  • Use images. Images are great for making a blog look professional in the actual post, but they can also help with social sharing and even SEO (or search engine optimization).
  • Include links. If you can link to content within the post, great. If not, at least link to previous posts (as I'm doing below).


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What Kind of Design Experience Do I Need?

Actually, none of this takes any design experience. All blogs were anything give their bloggers the ability to bold text, to break paragraphs, to include images, to make numbered and unnumbered lists, and more.

You can have a super looking blog by following these simple guidelines. Of course, there are always ways to take it up a notch and provide your readers with an even more exceptional experience, but I promise you that taking the steps above will put you ahead of the curve.


Robert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community, which includes editing Writer’s Market and Poet’s Market. He regularly blogs at the Poetic Asides blog and writes a poetry column for Writer’s Digest magazine. He also leads online education, speaks on writing and publishing at events around the country, and does other fun writing-related stuff.


A published poet, he’s the author of Solving the World’s Problems (Press 53) and a former Poet Laureate of the Blogosphere.

Follow him on Twitter @RobertLeeBrewer.


Check out the first three posts in this series:

Poetic Forms

Rannaigecht Mor Gairit: Poetic Forms

Poetic Form Fridays are made to share various poetic forms. This week, we look at the rannaigecht mor gairit, a variant form of the rannaigecht.


The Writer, The Inner Critic, & The Slacker

Author and writing professor Alexander Weinstein explains the three parts of a writer's psyche, how they can work against the writer, and how to utilize them for success.


Todd Stottlemyre: On Mixing and Bending Genres

Author Todd Stottlemyre explains how he combined fiction and nonfiction in his latest book and what it meant as a writer to share his personal experiences.


Plot Twist Story Prompts: Take a Trip

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, have a character take a trip somewhere.


Making the Switch from Romance to Women’s Fiction

In this article, author Jennifer Probst explains the differences between romance and women's fiction, the importance of both, and how you can make the genre switch.


Stephanie Wrobel: On Writing an Unusual Hero

Author Stephanie Wrobel explains how she came to write about mental illness and how it affects familial relationships, as well as getting inside the head of an unusual character.


Who Are the Inaugural Poets for United States Presidents?

Here is a list of the inaugural poets for United States Presidential Inauguration Days from Robert Frost to Amanda Gorman. This post also touches on who an inaugural poet is and which presidents have had them at their inaugurations.


Precedent vs. President (Grammar Rules)

Learn when to use precedent vs. president with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.

Poetry Prompt

Wednesday Poetry Prompts: 554

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a future poem.