Signatures
Hi Everyone, More great comments are coming in (thankyou). S Miller offered a comment on yesterday’s post about the etiquette of including her signature block in a “reply-all” email. Your signature block…
Hi Everyone,
More great comments are coming in (thankyou). S Miller offered a comment on yesterday's post about the etiquette of including her signature block in a "reply-all" email.
Your signature block (a block of text with your contact info, links, etc.) is a very simple and very effective marketing tool. The great thing about them is that they are fairly unobtrusive and most people are very accepting of them in almost any email they receive (of course, if you're sending something out to family and friends you should probably preface your signature block with a more personal closing).
You should be able to set up your signature in your email software so that it is automatically attached to each message you send out (one of the reasons they're so accepted).
Things to include in your signature block
Phone number, cell, fax, email address, mailing address, titles of your books or syndicated columns or blogs, plus a link to your website/blog.
Best,
Scott
Scott Francis
Marketing Manager
F+W Publications
4700 E. Galbraith Rd
Cincinnati, OH 45227
Jane Friedman is a full-time entrepreneur (since 2014) and has 20 years of experience in the publishing industry. She is the co-founder of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. Jane’s newest book is The Business of Being a Writer (University of Chicago Press, 2018).
