Building Your Platform (2008 GLA Article Excerpt)

Author:
Publish date:

2008 GLA Article Excerpt:

Writer Christina Katz talks about how
writers can build their platform and
connect with readers. The more
readers a write can reach, the more likely
their book will sell (especially if it's nonfiction). 

" ... The word 'platform' simply describes all the ways you're visible and appealing to your potential, future or actual readership. To build a platform, an author must create and maintain a Web presence without sacrificing too much regular writing time or paying a fortune in fees. Platform development is not only important to existing authors, it's also crucial for wannabe authors or soon-to-be authors.
Before you build a Web presence, you must brand yourself ... To start, answer the following questions:
How are your products or services distinguishable from the competition? (A book is a product, by the way.)
How are they better than the competition? (Emphasize this.)
How are they worse than the competition? (De-emphasize and address this.)
What emotional need(s) do your products or services satisfy? (Do not skip this one.)
What colors, images and front style might make sense for your identity? (These will aid with your logo design.)"

- "Almost Famous: Start Building a Platform to Garner More Attention and Respect" (page 25)


Want more on this topic?

Flash Fiction Challenge

2021 February Flash Fiction Challenge: Day 27

Write a piece of flash fiction each day of February with the February Flash Fiction Challenge, led by editor Moriah Richard. Each day, receive a prompt, example story, and write your own. Today's prompt is to write something that makes you laugh.

Poetic Forms

Ars Poetica: Poetic Forms

Poetic Form Fridays are made to share various poetic forms. This week, we look at ars poetica and the art of writing poems about poems.

Flash Fiction Challenge

2021 February Flash Fiction Challenge: Day 26

Write a piece of flash fiction each day of February with the February Flash Fiction Challenge, led by editor Moriah Richard. Each day, receive a prompt, example story, and write your own. Today's prompt is to write about an article of clothing.

Authors Share Tips on Writing Mystery and Thriller Novels That Readers Love

23 Authors Share Tips on Writing Mystery and Thriller Novels That Readers Love

23 authors share tips on writing mystery and thriller novels that readers love, covering topics related to building suspense, inserting humor, crafting incredible villains, and figuring out the time of death.

Jaclyn Goldis: From Personal History to Historical Fiction

Jaclyn Goldis: From Personal History to Historical Fiction

Debut author Jaclyn Goldis explains how her novel When We Were Young was inspired by her real-life grandmothers and how many times she rewrote her first chapter.

Plot Twist Story Prompts: Forced Decision

Plot Twist Story Prompts: Forced Decision

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, force a character to make a decision.

Flash Fiction Challenge

2021 February Flash Fiction Challenge: Day 25

Write a piece of flash fiction each day of February with the February Flash Fiction Challenge, led by editor Moriah Richard. Each day, receive a prompt, example story, and write your own. Today's prompt is to write about a cryptid.

From the Practical to the Mystic: 7 Tips for Writing Historical Fiction

From the Practical to the Mystic: 7 Tips for Writing Historical Fiction

Bestselling author Erika Robuck provides her top 7 tips for creating an engaging historical fiction novel.

Poetry Prompt

Wednesday Poetry Prompts: 559

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a short poem.