Building Your Platform (2008 GLA Article Excerpt) - Writer's Digest

Building Your Platform (2008 GLA Article Excerpt)

Publish date:

2008 GLA Article Excerpt:

Writer Christina Katz talks about how
writers can build their platform and
connect with readers. The more
readers a write can reach, the more likely
their book will sell (especially if it's nonfiction). 

" ... The word 'platform' simply describes all the ways you're visible and appealing to your potential, future or actual readership. To build a platform, an author must create and maintain a Web presence without sacrificing too much regular writing time or paying a fortune in fees. Platform development is not only important to existing authors, it's also crucial for wannabe authors or soon-to-be authors.
Before you build a Web presence, you must brand yourself ... To start, answer the following questions:
How are your products or services distinguishable from the competition? (A book is a product, by the way.)
How are they better than the competition? (Emphasize this.)
How are they worse than the competition? (De-emphasize and address this.)
What emotional need(s) do your products or services satisfy? (Do not skip this one.)
What colors, images and front style might make sense for your identity? (These will aid with your logo design.)"

- "Almost Famous: Start Building a Platform to Garner More Attention and Respect" (page 25)

Want more on this topic?


Learn Better World-Building Strategies Through World of Warcraft and the New Shadowlands Expansion

WD editor and fantasy writer Moriah Richard shares five unique ways in which writers can use World of Warcraft to better build their worlds—without playing the game.


Seven Tips for Intuitive Writing: The Heart-Hand Connection

Award-winning author Jill G. Hall shares her top tips for how to dive into your latest project head-first.


Bearing vs. Baring vs. Barring (Grammar Rules)

Learn when to use bearing vs. baring vs. barring on with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.


15 Things a Writer Should Never Do

Former Writer's Digest managing editor Zachary Petit shares his list of 15 things a writer should never do, based on interviews with successful authors as well as his own occasional literary forays and flails.


Evie Green: Imaginary Friends and Allowing Change

Author Evie Green explains why she was surprised to end writing a horror novel and how she learned to trust the editorial process.

writer's digest wd presents

WD Presents: The 3 Prime Rules of Horror Writing, Contest Deadlines, and More!

Welcome to the first installment of a new series! There's always so much happening in the Writer's Digest universe that even staff members have trouble keeping up. So we're going to start collecting what's on the horizon to make it easier for everyone to know what's happening and when.


Lenora Bell: When Fairy Tales Meet Reality TV

Bestselling historical romance author Lenora Bell discusses researching, avoiding info-dumps while still charming readers, and how her latest book was inspired by her life.


Three Keys to Crafting Chemistry Between Characters

Romance author Michelle Major explains her three go-to tips for ensuring your characters have believable chemistry.