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Oh, Heck

Satan has instructed his incompetent younger brother, Stan, to open a milder version of Hell known as Heck. How does one end up there, and what punishments does Stan devise?

Note: I've shamelessly borrowed this concept from elsewhere around the internet (Reddit and Twitter mostly), where I've seen this question posed in different ways.

Writing Prompt: Oh, Heck

Finding the underworld rather crowded, Satan has instructed his incompetent younger brother Stan to open a milder version of Hell, known as Heck, for low-grade sinners. How does one end up there, and what sort of punishments does Stan devise?

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