The Hidden, Secret Ingredient of Platform: Relationships

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Today I'm a guest over at Marketing Tips, a blog by Tony Eldridge. I try to tackle one of the more difficult aspects of platform, relationships. Here's a small snippet:

We all have different strengths, and banding together can be an excellent way to extend your platform in ways you can't manage on your own. When presented with opportunities to collaborate, try to say "yes" as much as possible, particularly when you'll be exposed to a new audience, form new connections, or learn a new skill set.

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