How to Start a Successful Newsletter

Next week, I'm teaching an online class on how to start a successful e-mail newsletter. This is a topic I've covered here at No Rules before, but this class will allow me to show you in-depth how to get started, discuss strategies, and go behind the scenes with free services so you see how they work.

For some of my previous advice on this blog:

Some of the best advice elsewhere:

E-mail Marketing 101 (Copyblogger)
5 Reasons Why No One Is Reading Your E-mail Newsletter (Copyblogger)
The 3 Key Elements of Irresistible E-mail Subject Lines (Copyblogger)

Here's what you'll learn in my session. The best part is that there's opportunity for Q&A, and any questions not answered during the session get answered afterward via e-mail.

How and why to start building an e-mail list today even if you think you have nothing to say
How to start sending an e-mail newsletter for free, at no cost to you
What the major e-mail contact services are, and how to start using them
3 different types of content strategies for your e-mail newsletter
Biggest do's and don'ts for newsletters that get opened, read and shared
What kind of frequency you ought to maintain
What is perceived as "spammy" or annoying—and how to avoid any practices that would categorize your e-mails as spam
How to gauge the success of your newsletters; how to test and improve them over time

For more information & to register, sign up here.

Jane FriedmanAuthor

Jane Friedman is a full-time entrepreneur (since 2014) and has 20 years of experience in the publishing industry. She is the co-founder of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. Jane’s newest book is The Business of Being a Writer (University of Chicago Press, 2018).